Archive Archives

34 minute read

Podcast: How Fashion And Beauty Show Up In AI Search

byBen Hanson
March 24, 2026
1.5K views

From raw query visibility to market sentiment and authority, AI models search for, rank, and surface brands in a way that’s orthogonal to traditional SEO. What does fashion need to understand about when, why, and how LLMs go to the web, and how to influence what they bring back with them?

8 minute read

AArtificial Intelligence

Virtual Try-On Hasn’t Met The Bar For Consumer Adoption. Can AI Push It Over?

byMaisa Benatti
March 23, 2026
3.3K views

A new wave of AI-powered virtual try-on is reframing the technology around accuracy, scalability, and real shopping behaviour—but proving its value to consumers remains the real test.

7 minute read

FFashion Technology News

Forget The Metaverse, The Future Web Is A Marketplace Of Tools And Capabilities

byThe Interline
March 20, 2026
1.3K views

The always-dubious promise of an “embodied internet” is now firmly buried. In its place, the jostling ideas of composable software and AI agents are painting a much drier, more practical, but arguably more disruptive future for fashion.

10 minute read

IInterviews

(Re)defining DPC with Kara Van Malssen of AVP

byThe Interline
March 19, 2026
1.2K views

AVP’s Partner & MD on recalibration, ROI and the evolving role of DAM in 3D ecosystems.

7 minute read

AArtificial Intelligence

Beyond AI Fatigue: Why AI Imagery & Video Is Essential to Creative Workflows

byGoor Moshe
March 18, 2026
1.3K views

An opinion piece making the case that image and video generation have become so ubiquitous that they are now essential to keeping creative workflows competitive.

30 minute read

PPodcast

Podcast: A Case Study In Deeply-Considered AI Development At Brunello Cucinelli

byBen Hanson
March 17, 2026
1.8K views

Almost as famous for its humanist philosophy as its luxury products, Brunello Cucinelli has also emerged as a lighthouse for AI - not by rushing recklessly forwards, but by undertaking in-house platform work that venerates the human touch at the same time as building composable experiences in real-time.

10 minute read

EEvents

In London, CLO Recommits To Connecting The DPC Dots

byBen Hanson
March 12, 2026
991 views

Last month, the 3D leader set out to rally the creator community and the real-time partner ecosystem to reaffirm a vision to bridge longstanding gaps in digital product creation workflows.

11 minute read

DDigital Product Creation

The Next Frontier For Digital Product Creation: Patternmaking With AI Assistance

byDorelle McPherson
March 11, 2026
1.0K views

As AI patternmaking becomes a larger fixture in digital workflows, both in standalone solutions and as an added capability of existing 3D tools, specialists have a new opportunity to direct the next turn in the digitisation of their craft.

23 minute read

PPodcast

Podcast: Why Supply Chains Matter More Than Ever

byBen Hanson
March 10, 2026
1.3K views

Finding the delicate balance between upstream optimisation and innovation, and defining “future ready” supply chain capabilities.

9 minute read

IInterviews

(Re)defining DPC with Chad Malley of Hyland

byThe Interline
March 9, 2026
906 views

Hyland’s Global Director of Digital Asset Management Practice on crossing the gap between 3D, DPC and the wider tech estate.

8 minute read

FFashion Technology News

An AI World Record, And War Hits Fashion’s Physical Inputs And Digital Infrastructure

byThe Interline
March 6, 2026
2.0K views

Going behind the scenes at a major studio reveals just how far AI has now reached into fashion’s visual workflows. And a different kind of digital impact - one driven by real conflict - could be about to join challenges in securing essential fibre inputs at a time of global instability.

6 minute read

SSourcing And Supply Chain

Beyond The Faceless Supply Chain: Understanding The Footprint Of Cotton Through Technology

byVasyl Cherlinka
March 5, 2026
1.4K views

From aquifer depletion to regenerative farming, technology is redefining how brands see, source and take responsibility for their most ubiquitous fibre.

6 minute read

IInterviews

(Re)defining DPC with Greg Hanson of Browzwear

byThe Interline
March 4, 2026
1.1K views

Browzwear’s CEO on why the future of 3D isn’t about scaling up or scaling back, but demanding higher performance from digital product creation.

27 minute read

PPodcast

Podcast: Can Technology Help New Entrants Break Into The Entrenched Eyewear Market?

byBen Hanson
March 3, 2026
1.8K views

With a business model dominated by licensing, and a heavily consolidated supply chain, eyewear has long been a hostile market for new designers. Now, additive manufacturing and technology miniaturisation are promising to lower barriers and increase the pace of innovation.