Archive Archives

9 minute read

So, Are We Just Done With The Internet Now?

byThe Interline
May 22, 2026
1.4K views

The eventual outcome of inserting AI between people and content - commercially-oriented or otherwise - is a passive digital desert, and fashion should fear that outcome just as much as any other content creator.

4 minute read

DDAM and PIM

DAM X DPC – Reflecting On The Future Of Digital Product Creation

byThe Interline
May 22, 2026
1.1K views

The original promise of 3D and DPC - a digital twin that serves as a reference frame for any decision - is more relevant than ever, but to realise it, fashion needs to reframe the way it treats the assets those twins are made from.

33 minute read

PPodcast

Podcast: The Image Trade Is Booming. Can The Trust Economy Keep Up?

byBen Hanson
May 19, 2026
1.6K views

The unit economics of replacing product photography with either wholly-generated or AI-edited images are, from a rational perspective, pretty clear-cut. But with consumer animus against AI content peaking, there’s more to generative images than just the bottom line.

9 minute read

FFashion Technology News

Self-Coded System Integrations, Style Deliveries, And An Ultra Fast Fashion Fight

byThe Interline
May 15, 2026
1.4K views

This week fashion got a unique case study in “vibe coding” from a footwear brand, while a retail / delivery service partnership and a pitched legal battle between ultra fast fashion giants show different angles on a new frontier of disposability.

27 minute read

PPodcast

Podcast: Science, Sustainability, And The Slow March Of Reality

byBen Hanson
May 12, 2026
1.5K views

Despite individual brand efforts, fashion’s footprint has continued to grow. The upshot might not be immediately catastrophic, but a slow set of signals are reinforcing the urgency - and the potential benefits - of near-term action.

7 minute read

FFashion Technology News

AI’s Consultancy Era Is Just Around The Corner, And Platforms Are Making Big Strides With First Party Data

byThe Interline
May 8, 2026
1.9K views

AI might be trying to bury SaaS, but the spectre of service days is about to return with a vengeance. Elsewhere, Pinterest reminds fashion of the importance of first party data, homegrown tech, and decades’ worth of end user context.

31 minute read

PPodcast

Podcast: What’s Really Inside A Forecast?

byBen Hanson
May 5, 2026
1.7K views

When you're dealing with culture and change, the shifting sweet spot between analytical models and human judgment is determined as much by time as it is by technology. A conversation with the CEO of WGSN.

10 minute read

FFashion Technology News

Fashion Draws Closer To Some Fixed Ideas About AI, Just As The Subsidies Are Running Out

byThe Interline
May 1, 2026
2.7K views

From a decades-old touchstone to a better-defined set of applications with a measurable ROI, the shape of fashion’s AI funnel is starting to become more concrete. But price increases potentially across the board could challenge the business case for some of it.

29 minute read

PPodcast

Podcast: Sustainability Through A Different Lens

byBen Hanson
April 28, 2026
1.4K views

How a combination of hard-coded values around size and price inclusivity, a willingness to recognise the limits of existing systems, and commitment to looking at things differently manifest themselves in a unique sustainability strategy.

2 minute read

RRetail

Fashion Growth Unlocked

byLectra
April 22, 2026
1.5K views

How Retviews And Neteven Help Leading Fashion Brands Thrive In An Unpredictable Market.

29 minute read

PPodcast

Podcast: Will A Drive For Shared Truth Bring Fashion Back Around To Blockchain?

byBen Hanson
April 21, 2026
1.5K views

Outside of art, fashion has had perhaps the most divisive relationship with blockchain of any sector. But the same principles and the same technology behind the consumer NFT bust are closer than ever to becoming part of the shared infrastructure of international business. Is fashion ready to revisit it?

8 minute read

FFashion Technology News

Two Very Different Digital-Native Takes On Where The Money Is In AI

byThe Interline
April 17, 2026
1.6K views

This week: two fashion companies forged at different stages of the early web, with very different contemporary fortunes, set out on wildly divergent paths, with a lot of AI in their saddlebags.

1 minute read

AArtificial Intelligence

The AI Survey 2026 – Share Your Perspective

byThe Interline
April 15, 2026
2.0K views

An anonymous opportunity to help document the real use cases, end user and executive sentiments, and industry outlook for AI in fashion and beauty.

27 minute read

PPodcast

Podcast: What’s The Deal With Design Operations?

byBen Hanson
April 14, 2026
1.5K views

Repeatedly turning creativity into the right product outcomes can feel like an exercise in luck. Can pairing digital product creation with an operationalised approach to design allow brands to tip the scales in their favour?