Intangible Versus Tangible Technology
With analysts still gesturing at AI’s possible topline impact, and knowledge workers approaching outright rebellion, fashion is still making bets on technology you can touch.
Upcoming Event: DAM x DPC Unleashed
A live event, taking place on 12th May and hosted by The Interline's Editor in Chief, exploring the converging roles of digital product creation and digital asset management.
Podcast: Loyalty, Lockers, “Glocal,” And Other Lessons From An International Logistics Hub
A snapshot of the automations and integrations behind eCommerce logistics at Decathlon’s Central European operations - and how regional cultural expectations, new ways to push the frontiers of fulfilment speed, and carbon optimisation shape decision-making along the route to final destination.
Pursuing Excellence Through 3D At ThruDark
How a performance-first brand is approaching the potential of digital product creation from first principles, putting product innovation first.
Podcast: The Push And Pull Of Tooling And Teaching For Design
From building repeatable systems to constantly updating their pipelines, seasoned and incoming designers are both working at the bleeding edge. What are they finding there? And what does it mean for the future of hybrid skills, and the balance between 3D and AI?
The Commodity Problem In Fashion Technology
The upshot of quickfire technology maturity is a builder-state where anyone can make anything. In the short term, that means everyone is creating the same thing, so a messy shakeout is coming for fashion tech.
(Re)defining DPC with Takayuki Kato of YKK
YKK’s Vice President, Global Marketing Group, Business Strategy Division, on expanding 3D and DPC as a sustainability-driven, ecosystem-wide evolution that embeds trims seamlessly into connected digital workflows rather than treating them as an afterthought.
Podcast: How Fashion And Beauty Show Up In AI Search
From raw query visibility to market sentiment and authority, AI models search for, rank, and surface brands in a way that’s orthogonal to traditional SEO. What does fashion need to understand about when, why, and how LLMs go to the web, and how to influence what they bring back with them?
Virtual Try-On Hasn’t Met The Bar For Consumer Adoption. Can AI Push It Over?
A new wave of AI-powered virtual try-on is reframing the technology around accuracy, scalability, and real shopping behaviour—but proving its value to consumers remains the real test.
Forget The Metaverse, The Future Web Is A Marketplace Of Tools And Capabilities
The always-dubious promise of an “embodied internet” is now firmly buried. In its place, the jostling ideas of composable software and AI agents are painting a much drier, more practical, but arguably more disruptive future for fashion.
(Re)defining DPC with Kara Van Malssen of AVP
AVP’s Partner & MD on recalibration, ROI and the evolving role of DAM in 3D ecosystems.
Beyond AI Fatigue: Why AI Imagery & Video Is Essential to Creative Workflows
An opinion piece making the case that image and video generation have become so ubiquitous that they are now essential to keeping creative workflows competitive.
Podcast: A Case Study In Deeply-Considered AI Development At Brunello Cucinelli
Almost as famous for its humanist philosophy as its luxury products, Brunello Cucinelli has also emerged as a lighthouse for AI - not by rushing recklessly forwards, but by undertaking in-house platform work that venerates the human touch at the same time as building composable experiences in real-time.
In London, CLO Recommits To Connecting The DPC Dots
Last month, the 3D leader set out to rally the creator community and the real-time partner ecosystem to reaffirm a vision to bridge longstanding gaps in digital product creation workflows.