Benjamin Hori

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Benjamin Hori is co-founder of Spotlite, a model booking platform built to give talent fair pay and direct access to brands. Before founding the company, he spent 15 years as a working model, walking for houses like Fendi and Dolce & Gabbana, represented across more than 20 cities and IMG World Wide. After repeatedly seeing models underpaid by an opaque, middleman-heavy industry, he set out to rebuild that infrastructure from the ground up, with a focus on fair payment and giving talent ownership over their identity in the age of AI.

What Does It Mean To Own A Face, And Who Decides Who Gets To?

byBenjamin Hori
September 9, 2026
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The frenzied progress of generative image models has been accompanied by a free-for-all on the likenesses of their human counterparts, in both training and everyday use. Now, the people and agencies who trade in identity are building frameworks to try and codify ownership and accountability.