Key Takeaways:
- Join representatives from J. Crew, Cotton Incorporated, and The Interline at a live, free-to-attend webinar on 15th November at 9AM New York (2PM London; 3PM Paris), focused on the future of digital fabrics.
- In challenging market conditions, fashion organisations have begun to reprioritise investments in technology and transformation, but the business case for 3D design and digital product creation remains strong.
- A fundamental piece of delivering that value is a steady supply of accurate, interoperable digital materials that correspond to producible, real-world fabrics.
- There are significant benefits to both brands and suppliers of scaling the creation and use of digital fabrics, but time and effort must be invested in building trust, supporting talent, and growing technology ecosystems.
Later this month, The Interline will host a one-hour webinar, in collaboration with Cotton Incorporated and with a unique brand perspective from J. Crew, focused on the future business case for digital product creation in fashion – and spotlighting the pivotal importance of digital fabrics to wider industry transformation.
Taking place on 15th November at 9AM New York time (2PM for our UK audience, and 3PM for our readers in Europe), the webinar is free to attend, with registration from today.
Attendees will hear from – and have the opportunity to directly question – three industry speakers with different perspectives on the evolution of 3D, digital product creation, and digital fabrics:
- Katherine Absher is the Manager for Fashion & Digital Design Marketing at Cotton Incorporated, and has extensive, hands-on experience of 3D and digital product creation – as well as overseeing Cotton Incorporated’s digital fabrics strategy.
- Ben Hanson is the Editor-in-Chief of The Interline. Ben has been analysing, debating, and documenting fashion’s digital transformation journey for 15 years – and 3D has been one of his primary focuses for much of that time.
- Brendon Ronon is a Director of Product Operations for J. Crew, where he oversees the Go-to-Market Calendar, drives operational excellence, and supports the implementation of Digital Product Creation (DPC) and other technologies. With a focus on large-scale operational initiatives, Brendon has led implementations for 3D, PLM, and Visual Assorting tools, as well as design, merchandising, and sourcing strategies. Previously, he was the Head of DPC at Gap and before that on the Business Strategy and Operations team at Tommy Hilfiger.
Together, Katherine, Ben, and Brendon will explore how challenging market conditions have affected fashion’s perception of 3D and digital product creation, how the technology and process landscape is evolving to meet new challenges – and crucially how industry-leading brands and suppliers are thinking about the future of digital fabrics.
Specific talking points will include:
- How the definition of “digital product creation” has evolved as fashion’s demand for digital assets has changed.
- How investments in technology and innovation are being affected by the industry’s broad economic outlook.
- Where digital product creation sits in the extended product lifecycle, and where the greatest value can be realised from digital ways of working – for brands and suppliers alike.
- How the importance of materials to product outcomes (from cost and quality to fit and feel) is reflected in the importance of accurate, interoperable digital fabrics.
- How the incentive for material suppliers to digitise their fabrics is evolving as expectations for speed and cost are shifting.
- What the future holds for digital fabrics, digital product creation, and broader digital transformation across the extended fashion value chain.
Register for the webinar to have your chance to hear these subjects tackled live, as well as having your opportunity to directly quiz Katherine, Brendon, and Ben about the future of digital materials and digital product creation.