The 2025 holiday season is underway, and while both the fashion and beauty sectors are focused on maximising that market opportunity, this year there’s an equally large strategic priority sitting alongside, at the top of almost every brand and retailer’s list: understanding how quantifiable the value of AI could really be, and building the foundations to seize the AI opportunities that align with their ambitions.
In The AI Report 2025 (free to download here at The Interline, and featuring perspectives from our writers, industry figures as well as top executives from Centric Software, Browzwear, and other technology companies) we referred to this being the year that fashion shifted from seeing AI as a wide-open possibility horizon, to judging it as a class of technology behind a new wave of discrete applications that can be judged according to the normal rules of software experimentation, uptake, and diffusion.
This is something that Columbia University researchers refer to as “AI As Normal Technology,” and the effect that this mindset shift has on enterprise decision-making around how, where, and why to adopt AI is likely to be pronounced. After all: grading large language models on domain-specific tasks is a new discipline, but shortlisting, evaluating, and influencing the development and deployment of software that meets the high bar of enterprise adoption is a well-worn exercise.
And as interesting as the long-term potential for genuinely “agentic,” or self-directed, AI is, the more pressing questions in the near term all centre around business value, domain-specific data governance, and the balance between generative AI and established AI and machine learning applications for well-defined use cases.
At the end of October, The Interline ran a live online event to address the practical reality of AI applications for fashion, and to benchmark industry maturity and readiness for rolling those applications out. Close to 500 people registered for that event, and after a short period of being reserved for pre-registered viewers, the full replay is now available!
Lead by Ben Hanson (Editor-in-Chief at The Interline) the webinar featured:
- Ravi Rangan, CTO of PLM and go-to-market giant Centric Software
- Craig Planson, CRO of 3D design and development platform Browzwear
- Ugnius Rimsa, Senior Manager of AI Engineering for Browzwear, and former Founder and CTO of pioneering AI company Lalaland.
Watch the full replay using the embedded player below, or click through to watch it on YouTube:
For more, download The AI Report 2025, visit Centric Software to explore enterprise solutions and data, or learn more about Browzwear‘s vision for AI.