Partner content: In Lectra’s latest eguide, “Real voices, real results: Unlocking fashion retail growth”, discover how renowned fashion brands like Etam, Promod, Gerard Darel and CP Company are overcoming challenges thanks to Retviews and Neteven – two of Lectra’s key solutions.
According to Lectra’s latest report “Fashion growth unlocked”, fashion executives are deeply concerned about declining purchase intent, unstable trade flows, and the difficulty of forecasting demand with accuracy. Facing an ever‑evolving environment, the fashion industry must combine speed, precision, and adaptability.
To meet these requirements, Lectra’s unique offering is built around five strategic pillars that structure the fashion value chain—Create, Manufacture, and Market —supported by Collaboration and Traceability. Lectra’s solutions support each of these pillars individually while connecting all stages of the garment lifecycle through centralized data and integrated workflows. Integrated within the Market pillar, Retviews and Neteven, Lectra’s fashion‑native solutions for market intelligence and marketplace management, offer an integrated response to this new reality. Together, they empower brands to refine strategies across their value chain—from assortment planning to pricing, stock efficiency, and digital expansion—building growth drivers resilient enough for today’s unpredictable market.
Discover in the report how renowned fashion brands such as Etam, Promod, Gerard Darel and CP Company used these 2 key solutions from Lectra, a leading provider of industrial technology solution, to answer 5 key challenges.
1. Smarter assortments for stronger margins
Many brands struggle to balance category weight and assortment breadth. Without a clear view of competitive dynamics, collections can become over‑expanded, weakening brand focus and margins. Retviews provides benchmark insights on category investments and emerging trends, enabling teams to refine assortment strategies ahead of the season.
2. Better stock decisions to boost sell‑through
Shorter trend cycles make in‑season performance monitoring essential. Retviews helps brands identify bestsellers early, optimize replenishment, and limit overstock, reducing markdowns while protecting both margins and brand equity.
“Retviews helps in two key moments in our work: First is collection planning, when we analyze the performance of our collections. The second is in-season analysis, to identify bestsellers and monitor discounts. […] This helps us make decisions, so we can have the right products at the right time and price. This increases our profit margins and our conversion rate, which reduces leftovers.” expains Ilnara Kasimova Heberty, International Buying and Merchandising Manager, from Etam, the renowned French fashion brand.
3. Pricing with confidence across markets
International expansion increases pricing complexity. Retviews offers a global view of competitive pricing, helping brands maintain coherence across markets while staying competitive at local level.
4. Unlocking new revenue streams through marketplaces
Marketplaces are now key growth drivers, yet selecting and managing the right partners remains challenging. Neteven enables brands to scale internationally, diversify revenue streams, and reach new audiences through a curated marketplace ecosystem.
5. Protecting brand image in a fragmented digital ecosystem
As digital channels multiply, maintaining brand consistency becomes harder. Neteven centralizes catalog management, pricing, and content distribution to ensure brand coherence across all marketplaces.