Why Events Are Thriving in the AI Attention Economy
AI-driven content saturation is making live experiences one of the most valuable tools in a brand's marketing arsenal.
Alison Bringé
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Alison Bringé, Chief Marketing Officer at Launchmetrics, included on Robb Report’s list of 25 Women Changing the Face of Luxury & Luxury, is an industry expert and thought leader in the Fashion, Lifestyle and Beauty industries. Alison joined Launchmetrics (then Fashion GPS) in 2013 as Global Director of Brand Development. Following the merger between Fashion GPS & Augure, she was promoted as the Chief Marketing Officer.
Prior to Launchmetrics, Alison was the Director of Marketing & Communications at IMG Fashion for their Global Fashion Week Events Division as well as overseeing Corporate Communications for IMG Models. Previously, she supported the US expansion for NET-A-PORTER. In addition to her corporate experience, Alison has been an integral part of the fashion education system as an adjunct professor at Parsons The New School as well as a guest lecturer for Condé Nast College and il sole 24Ore Business School. She holds a Masters from SDA Bocconi’s School of Management in Italy as well as a Bachelor’s of Arts degree in Advertising & Communications from the University of Central Florida in the United States.