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The Interline
  • Design
    • 3D – Aesthetic
    • 3D – Technical
    • Digital Design & Development
    • Planning For The Future
  • Develop
    • Digital Asset Management
    • Digital Materials
    • Material Innovation
    • Trend Analysis
  • Produce
    • Factories Of The Future
    • Factories Of The Future – Micro
    • Supply Chain Management
    • The New Era Of Sustainability
  • Sell
    • B2B and B2C Digitisation
    • eCommerce – Backend
    • eCommerce – Storefront
    • Intelligent Retail
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Interline Insiders
Marte Hentschel

Marte Hentschel

1 post
Marte Hentschel is a serial entrepreneur, an ideational leader & sustainability expert in platform creation and responsible sourcing with long term experience in co-creation formats, change processes and applying digital technologies to industries in flux. She is the CEO Sqetch, speaker, consultant, coach and university lecturer.
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  • 5 minute read
TThe New Era Of Sustainability

Nearshoring & On-Demand – Short-Lived Disruption, or Long-Term Transformation?

  • byMarte Hentschel
  • September 30, 2020
  • 2.0K views
Sourcing patterns changed in the wake of COVID. Now the question is whether producing more sustainably, closer to home, is going to continue, or whether fashion is going to spring back to its old shape.
The Interline Podcast
  • The Interline Podcast – Coming Very Soon
Weekly Analysis & News
  • Recovering Retail By Starting At The Source
    • January 28, 2022
  • Weekly Analysis: The Engines Of Fashion Gear Back Up, As Unequal As Ever
    • January 14, 2022
  • Weekly Analysis: Further Hints At Fashion’s Next Battleground In Connected Services
    • January 7, 2022
  • Weekly Analysis: Uncertainty Emphasises The Need For Intelligence
    • December 10, 2021
  • Weekly Analysis: When Ethics Meet Risk Exposure
    • November 26, 2021
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Top Reads
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@the.interline
From digital-only fashion to faster methods of synthesising new styles for physical production, has fashion only scratched the surface of generative AI? In her first article for The Interline, Emma Feldner-Busztin looks at generative deep learning in fashion: the pinnacles, perils & why we’ll soon be synthesising supermodels - [link in bio]. 7 0
COVID’s silver lining: historic disruption has created the opportunity for historic change. In partnership with @tukatech_inc, we look at whether it's finally time for fashion to rediscover the promise of the communal microfactory - [link in bio]. 8 0
In this op-ed, Elizabeth Shobert questions whether a new retail landscape is emerging, by looking at the complex, intertwined, and urgent challenges that face fashion in 2022 - [link in bio]. 6 0
Detailed technology analysis, advice, and exclusive interviews for busy fashion professionals – now in a whole new format. The Interline Podcast will arm the fast-growing pool of people who are tasked with delivering on digital transformation objectives for the world’s leading brands with the right insights, however they want to consume them. New episodes every month, starting very soon. [Link in bio] 5 0
Congratulations to our Senior Contributor, Tiffany Lung, on becoming one of RETHINK Retail's top Retail Influencers. Look for more exclusive content from Tiffany on The Interline later in 2022! 4 0
"At the same time as managing long-term risk to sourcing strategies, shoring up plans for business continuity, & balancing different retail channels, brands & retailers are also wrestling with short-term fluctuations at every level of the product hierarchy – from category to colourway. And as a consequence, a huge amount of importance is now being placed on retail intelligence services & platforms." - [Link in bio]. 5 0
The latest fashion technology news, dissected. This week: as fashion consumption and production return to pre-pandemic levels, the pressure of the recovery will not be evenly distributed. [Link in bio] 6 0
Change – from the small-scale to the sweeping – will be a prominent force in fashion’s near and mid-term future, creating an even stronger need for brands to have supreme confidence in what they bring to market and how they sell it. All about our editorial focus for January 2022. [Link in bio] 10 0
This week: connected services – and the customer data they generate – are a logical focus in an industry wrestling with how to make fewer and better products, without sacrificing margin. And the competition is heating up. [Link in bio] 5 0
Introducing our second new voice for 2022! Marije de Roos is an independent circular fashion researcher, whose work at the intersection of science, design, and technology is directed towards creating a new paradigm for fashion. With a background as an economist, Marije specialises in interrogating the true state of sustainability, challenging brands to move beyond baseless sustainability statements, and empowering consumers to make better-informed choices. 12 1
We'd like to welcome our first new voice of 2022! Darya Badiei is a PhD researcher in Fashion Management and Marketing at the The University of Manchester. She specialises in consumer behaviour in the sustainable luxury fashion segment, and her work for The Interline will place a special emphasis on new innovations in sustainable materials. 11 0
The broad trends that are set to shape the next year are visible. The practicalities could pose more of a problem… Ben Hanson looks at some of the demands that the fashion industry is going to be making of technology in 2022. [Link in bio.] 5 0
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