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Neha Singh

Neha Singh

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Neha Singh is the CEO & Founder of Obsess, an experiential e-commerce platform enabling brands and retailers to create visual, immersive, 3D virtual stores. The mission of Obsess is to create the next-generation online shopping interface that transforms the traditional e-commerce thumbnail grid into a 3D, interactive, social and highly engaging experience. Obsess has created over 300 virtual stores for leading global companies—such as Ralph Lauren, Charlotte Tilbury, Coach, Corona, L'Oréal, Unilever, Mattel, Crate & Barrel, NBC Universal and more. The company is headquartered in New York City, with additional offices across the U.S. and Europe.
Virtual Stores: The Ultimate Endpoint for 3D Assets
Read More: Virtual Stores: The Ultimate Endpoint for 3D Assets
  • 5 minute read
DDigital Product Creation

Virtual Stores: The Ultimate Endpoint for 3D Assets

  • byNeha Singh
  • January 18, 2024
  • 9.2K views
As DPC strategies become more ambitious, brand and retail businesses look to maximise the value and usability of their digital assets, the emergence of a new, 3D-native retail channel presents new possibilities.
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