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The Interline
  • Design
    • Market Intelligence
    • Planning
    • Digital Product Creation
  • Develop
    • Fit And Body Data
    • Material Innovation
    • DAM and PIM
  • Produce
    • Manufacturing
    • Sourcing And Supply Chain
    • Sustainability And Circularity
  • Sell
    • Wholesale
    • eCommerce
    • Retail
  • Innovate
    • Artificial Intelligence
    • Blockchain And Digital Fashion
    • Metaverse
  • PLM – New!
  • News
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Interline Insiders
Whitney Cathcart

Whitney Cathcart

1 post
Whitney Cathcart is Co-Founder and Chief Strategy Officer for body data platform 3DLOOK. She also has more than two decades' experience in manufacturing, retail, and eCommerce.
Read More
  • 6 minute read
DDigital Product Creation

The Body-Shaped Hole In Your Digital Transformation

  • byWhitney Cathcart
  • April 9, 2020
  • 4.0K views
Why bad fit is endemic to fashion, and how accurate, personalized body data can add value far beyond fitting sessions.
The Interline Podcast
  • The Interline Podcast: The Foundations Of Metaverse Fashion
  • The Interline Podcast: Championing Change
  • Banner artwork for The Interline's supply chain data podcast
    The Interline Podcast: The Data-Driven Supply Chain
Tech Analysis & News
  • Does A Gloomy Physical World Make A Case For A Brighter Digital One?
    • September 30, 2022
  • ASBCI Fashion Re:set Summit – A collective response to global challenges
    • September 30, 2022
  • Turkish Powerhouse, Gürmen Giyim, adopts Coats Digital’s GSDCost to advance fashion costing and capacity planning in pursuit of ambitious sustainability targets
    • September 28, 2022
  • UAL FTTI and British Council report on fashion and textiles international R&D Scheme
    • September 23, 2022
  • Vietnamese leisure and sportswear manufacturer, Son Ha Garment JSC, achieves an initial 10% efficiency improvement with Coats Digital’s GSDCost and is on target to further reduce manufacturing production times by 50%
    • September 21, 2022
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PLM News
  • This pretty brand from the southwest of France has chosen to develop its collections with C-DESIGN PLM
    • September 23, 2022
  • Ernsting’s Family Chooses Centric Software’s® Full PLM Team Support
    • September 20, 2022
  • Lofty Manner selects C-DESIGN PLM for the development of its collections
    • September 16, 2022
  • CBX Software Partners With CLO To Integrate 3D Apparel Designs Into Digital Workflows
    • September 10, 2022
  • Coats Digital Launches New Fabric Optimisation Solution, FastReactFabric, to help Fashion Industry Reduce Fabric Waste and Significantly Enhance Bottom Line Profits
    • September 8, 2022
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Our Favourites
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  • Facing Worlds, Part 2: Collaborations In The Time of COVID-19
    • June 9, 2020
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The Best Of The Past
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    Machine Learning: The Secret to Getting Started with Digital Materials
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    Creating Digital Materials With Designers In Mind
    • byNicolas Paulhac
    • August 28, 2020
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    Why Digital Materials Matter – And What’s Standing In Their Way
    • byBen Hanson
    • August 6, 2020
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    Reborn Digital: Could Cotton Carve A Path For A New Generation Of Materials?
    • byThe Interline X Cotton Incorporated
    • August 3, 2020
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    The Technology-Led Demand Chain: How To Turn The Page To Fashion’s Next Chapter
    • byMark Harrop
    • July 27, 2020
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    The New Reality: Redesigning Production, Increasing Value, and Improving Profits
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    How Digital Fabric Printing Is Changing Supply Chain Dynamics In The Post-COVID World
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    • July 1, 2020
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    How technology can help brands control manufacturing and production
    • byGus Bartholomew
    • June 21, 2020
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@the.interline
As economic outlooks and consumer prospects worsen, shoppers, brands, and tech giants alike could be looking to augmented reality for an antidote. Our analysis of this weeks fashion technology headlines is now available - link in bio. 5 1
Tightening regulations & sweeping 2030 sustainability targets will define a new age of sustainability. Across materials & labour, fashion brands will need sweeping change to compete. We partnered with @coatsdigital to explore how far the industry has advanced towards those targets & what tools it could potentially use to go the distance - [link in bio]. 8 1
Beyond token-backed assets, Web3 also opens the door to decentralised operations. But can fashion actually benefit from the DAO approach? In the latest in their exclusive "Making Sense Of The Metaverse" series, @thedigitalfashiongroup gather and analyse industry perspectives to ask the vital question: to DAO or not to DAO? [Link in Bio]. 7 0
Digital materials matter more than ever. But as fashion rushes to scale its DPC ambitions, the industry faces a new challenge: creating a clear pathway from experimenting with virtual materials to the practicalities of bringing designs incorporating them to life, building a bridge from the virtual to the physical. 13 0
Amid today’s perfect storm of fluctuating consumer demand, cost inflation, labor shortages, supply chain disruptions & delays, consumer goods brands & retailers must find new ways to meet burgeoning consumer expectations for value, quality & delivery. @cgs_inc looks into how winners in this challenging environment are rethinking traditional strategies & making bold moves to position themselves for whatever comes next - [link in bio]. 5 0
A monarch's close relationship with fashion, a new step forward in manufacturing - and more from the week's #fashiontechnology headlines. 11 0
For readers who are leading (or part of) a PLM project or another technology implementation that’s touched by PLM, the PLM Report 2022 remains a critical reference point for both solution capabilities & past year performance - [link in bio]. 6 0
The Metaverse label is forging a difficult legacy, but the long-term potential of the technology underneath is difficult for brands to ignore. Optimist or sceptic, there are also pragmatic ways to partition off the parts of the future that are practical today. In her first op-ed for The Interline, @petahm of @futurenarrative discusses how to navigate the bumpy road to tomorrow - [link in bio]. 7 0
Has the fashion industry had its eyes on the wrong prize for digital fashion? An analysis of the major news stories, & a round-up of what happened during fashion technology's summer break - [link in bio]. 4 0
We unpack what it meant to bring fashion technology to life for a whole new audience at @sourcingatmagic in Las Vegas this summer - and what implications that has for the digital transformation of fashion as a whole. 18 0
Digital product creation sits at the heart of every digital transformation strategy. Coming this November, supported by @sourcingatmagic, our free downloadable report will chart fashion's evolution from 3D to DPC, benchmark the industry's progress, profile the technology vendors that matter, and come packed with exclusive editorial, opinion, guidance, and more. 23 1
Looking for fresh new additions to your #digitalmaterials library, but need to make sure they correspond to real-world compositions? #Sponsored 9 0
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