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The Interline
  • Design
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  • Develop
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Interline Insiders
Whitney Cathcart

Whitney Cathcart

1 post
Whitney Cathcart is Co-Founder and Chief Strategy Officer for body data platform 3DLOOK. She also has more than two decades' experience in manufacturing, retail, and eCommerce.
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  • 6 minute read
DDigital Product Creation

The Body-Shaped Hole In Your Digital Transformation

  • byWhitney Cathcart
  • April 9, 2020
  • 4.3K views
Why bad fit is endemic to fashion, and how accurate, personalized body data can add value far beyond fitting sessions.
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@the.interline
To meet the growing demand for digital fabrics, fashion will need to find ways of digitising at speed & at source. 2 0
Are you looking to upgrade your internal manufacturing processes? Do you need to optimise workflow transparency? Is managing all product information in one location a top priority for your business? 9 0
Even in a stormy economic climate, investment in the digital transformation of fashion remains strong. And technology is also at the centre of big questions about self-expression, anonymity, and where digital collectibles will sit in the brand hierarchy- [link in bio] 10 0
The bar for experiential online shopping is high, creating an urgent need for retailers & brands to centralise, manage, & deliver the digital assets that will power the future of consumer interaction. 5 0
Overproduction of physical goods is one of the key contributors to fashion's slow progress towards sustainability goals. 8 0
As both a solution to fashion's short-term challenges, & an unlock for its future, digital assets are a top priority. 5 0
What does mobile shopping's market share mean for fashion's coping mechanism of markdowns? Where is the Metabirkin legal shakedown headed? And why are tech giants pulling back from the Metaverse in favour of AI? [link in bio]. 7 0
In record time, a tranche of technology has matured enough to challenge the core principles of copyright & the essence of human creativity at the same time. 7 1
As technology becomes a bigger fixture at institutional industry events, fashion is finding new sources of support in adjusting to the demands of digital transformation. 9 0
Surrounded by historic challenges & all-new digital opportunities, the fashion industry must lay the right foundations for the future by understanding & intelligently implementing technology. 10 0
In the quest for futureproof material digitisation, fidelity & flexibility of digital fabrics are set to become top priorities. We talk to Yazan Malkosh, Founder & CEO of @swatchbook.us about how they believe high-quality material digitisation can happen on the supplier's doorstep - [link in bio]. 12 1
In a difficult climate, the commercial pendulum swings towards cost-cutting & automation. But as robotics scale up behind the scenes, fashion's accountability around human rights is not going anywhere - [link in bio]. 10 0
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