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The Interline
  • S/S 2021 Editorial
    • Planning For The Future
    • Digital Design & Development
    • Material Innovation
    • Supply Chain Management
    • B2B and B2C Digitisation
  • A/W 2020 Editorial
    • The New Era Of Sustainability
    • Blockchain
    • eCommerce – Storefront
    • eCommerce – Backend
    • Trend Analysis
    • Planning For The Future
  • S/S 2020 Editorial
    • Luxury
    • 3D – Technical
    • 3D – Aesthetic
    • Factories Of The Future
    • Factories Of The Future – Micro
    • Digital Materials
  • News
  • Interviews
  • Contributors
  • Advertise
Interline Insiders
Whitney Cathcart

Whitney Cathcart

1 post
Whitney Cathcart is Co-Founder and Chief Strategy Officer for body data platform 3DLOOK. She also has more than two decades' experience in manufacturing, retail, and eCommerce.
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  • 7 minute read
33D - Technical

The Body-Shaped Hole In Your Digital Transformation

  • byWhitney Cathcart
  • April 9, 2020
  • 2.7K views
Why bad fit is endemic to fashion, and how accurate, personalized body data can add value far beyond fitting sessions.
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The Interline analyses the most vital fashion technology news. This week: the eCommerce battle heats up, but the real technology arms race could be in-store - [link in bio]. 5 0
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