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The Interline
  • Design
    • 3D – Aesthetic
    • 3D – Technical
    • Digital Design & Development
    • Planning For The Future
  • Develop
    • Digital Asset Management
    • Digital Materials
    • Material Innovation
    • Trend Analysis
  • Produce
    • Factories Of The Future
    • Factories Of The Future – Micro
    • Supply Chain Management
    • The New Era Of Sustainability
  • Sell
    • B2B and B2C Digitisation
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Interline Insiders
Whitney Cathcart

Whitney Cathcart

1 post
Whitney Cathcart is Co-Founder and Chief Strategy Officer for body data platform 3DLOOK. She also has more than two decades' experience in manufacturing, retail, and eCommerce.
Read More
  • 7 minute read
33D - Technical

The Body-Shaped Hole In Your Digital Transformation

  • byWhitney Cathcart
  • April 9, 2020
  • 3.5K views
Why bad fit is endemic to fashion, and how accurate, personalized body data can add value far beyond fitting sessions.
The Interline Podcast
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Tech Analysis & News
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    • May 17, 2022
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@the.interline
Don't forget to tune in to our latest podcast episode, where Ben Hanson talks to New Balance’s VP of Design, & Kalypso's Digital & Transformation Lead, about the evolution of digital assets & workflows - [link in bio]. 8 0
Now that the dust has settled, what does it mean for two of fashion technology’s most recognisable names - @gerbertech & @lectraofficial - to be “stronger together,“? And what does the future hold for one of the most prominent keyholders of Industry 4.0? [link in bio]. 11 0
Digital product creation has proven to be a lifeline for fashion during the pandemic. Now one of the industry’s biggest challenges is translating that lifeline into lasting organisational change. In partnership with @kalypsorok, we interrogate what it means to extend the value of DPC in a changed world - [link in bio]. 7 1
The Interline Podcast, Episode 3, OUT NOW! 7 0
With every step towards end-to-end digitisation comes greater exposure to cybercrime. Dakota Murphey asks whether fashion taking the threat seriously enough - [link in bio]. 4 0
Virtual influencers have captured our attention, but how much of what viewers see is smoke & mirrors? @lekunze explores what implications the answer has for digital asset pipelines & processes - [link in bio]. 8 0
Fashion has started to cordon off a set of metaverse experiences designed for fashion people. But broader success could mean being the visible face of fashion in a metaverse for everyone - [link in bio]. 11 0
In the pursuit of precise fit & personalisation, fashion is leaping from traditional product photography straight to 3D avatars & consumer body data capture. Our new collaboration with @zylertech asks whether brands are missing out on the chance to get the best of both worlds - [link in bio]. 7 0
Miscalibration between supply & demand is at the heart of fashion’s environmental footprint & its commercial inefficiencies. How far can make-to-order scale to solve the issue? [link in bio] 7 0
Can a 3D garment asset replace a tech pack? The answer cuts to the heart of the difference between a virtual sample & a true digital twin. Check out our latest collaboration with @clothingtechllc - [link in bio]. 12 0
While the potential of blockchain technologies has been voiced & solutions now exist, the issue comes with scaling these approaches up across the industry. If one large scale implementation is successful, then maybe this is all it will take to give others the confidence to follow suit - [link in bio]. 10 0
How far has the vision for end-to-end digital transformation been realised? And how prepared are the next generation of fashion talent? We put together a unique event, in partnership with The University Of Manchester and a panel of forward-thinking technology vendors, to find out - [link in bio] 9 0
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