Decathlon Teams up with Centric Software

World’s largest sports retailer partners with PLM market leader for product innovation & impact

CAMPBELL, Calif., October 16, 2023Centric Software®, the Product Lifecycle Management (PLM) market leader is thrilled to announce that DECATHLON, world’s largest sports retailer has selected Centric PLM and Centric Visual Boards to boost digital transformation. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, price and sell products such as apparel, fashion, footwear, sporting goods, home, consumer electronics, cosmetics, food & beverage and luxury to achieve strategic and operational digital transformation goals.

DECATHLON sought an extended technology solution to support innovation and impact initiatives while driving value for all product lines from apparel and footwear to sports equipment. Of particular importance to DECATHLON is end-to-end digital product creation via 3D design and development as well as an enhanced visual experience.

Centric Software’s vision, innovation, expertise and global support were key factors in DECATHLON’s choice of technology partner.

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About Decathlon (

DECATHLON is a leading company in the sports market, with two activities: the design of sports products and their distribution online and in stores. With 330 points of sale in France and 1,700 internationally, DECATHLON and its teams are driven by a sole purpose: “To be useful to people and their planet”, working with a continued ambition since 1976: “To make the pleasure and benefits of sport sustainably accessible to the many”.

Centric Software® (

From its headquarters in Silicon Valley, Centric Software provides a product concept to launch platform for consumer goods such as fashion, retail, footwear, luxury, outdoor, consumer electronics, cosmetics & personal care and food & beverage. Centric Software’s flagship Product Lifecycle Management (PLM), Centric PLMTM, delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric Visual BoardsTM offer highly visual, touch-screen experiences for collaboration and decision-making. Centric PlanningTM is an innovative, cloud-native, augmented-intelligence solution delivering end-to-end retail planning to maximize retail and wholesale business performance. Centric PricingTM is an AI-driven market insight platform for data-informed decision-making on pricing and product assortments to maximize revenue and margins. Centric Software has the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software has received multiple industry awards and recognition, including being named by Red Herring to its Top 100 Global list several times. Centric Software also received five excellence awards from Frost & Sullivan over the past decade and 4 excellence awards from Just Style.

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Pricing and Centric Visual Boards are Trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.

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Centric Software

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APAC: Lily Dong,