On this episode of The Interline podcast, Emma speaks to Hasna Kourda, the Founder and CEO of Save Your Wardrobe – a platform and an ecosystem designed to adapt to the needs of brands and retailers, streamlining the post-purchase experience through reservation and after-sales service management – covering repair, maintenance, and upcycling.
In 2023, Save Your Wardrobe was awarded the Grand Prix of the LVMH Innovation Award, alongside five other winners, as well as becoming the winner of a special prize awarded for Data and Artificial Intelligence. And earlier this year, Hasna joined our Editor, Ben, on-stage at Première Vision Paris to talk about the true scope of the modern, extended product lifecycle.
Hasna’s reasons for starting Save Your Wardrobe are deeply personal and rooted in her family’s own history of upcycling, as well as her own observations around overconsumption. Driven by both passion and purpose, Save Your Wardrobe is driving a systemic change in the fashion industry, with a practical solution that brings together global brands, local businesses and consumers.
Listen to the full 35-minute show below (or by following The Interline Podcast through your podcast / audio app of choice) and read on for some additional details.
This episode is sponsored by SOURCING at MAGIC, whose events in Las Vegas and New York bring together distinguished business leaders, celebrity guest speakers, and thousands of brands and retailers for three days of community experiences and insightful conversations for the fashion industry.
SOURCING at MAGIC is back for its 2nd annual SOURCING at MAGIC New York event, from the 22nd to the 24th of September – the perfect opportunity for fashion’s stakeholders to discover a globally diverse selection of manufacturers and suppliers who can provide low minimums, speed-to-market, and sustainable solutions.
This season, verified sustainable exhibitors are being spotlighted across all the MMGNET Group events, including MAGIC and COTERIE New York, to help forward eco-friendly and ethical consumption efforts across the entire supply chain. SOURCING at MAGIC is proud to be the leading, trusted voice and resource to their fashion community – and the event in New York this September will be a continuation of MAGIC’s 90th Anniversary this year.
Key talking points from Emma and Hasna’s conversation:
- What winning the Grand Prix at the LVMH Innovation Awards has meant for Save Your Wardrobe, and how has it changed the way they work.
- Why Save Your Wardrobe considers repairing clothing as one of the keys to working towards a sustainable future for fashion?
- How brands are thinking about the true extended product lifecycle at the moment, and whether or not businesses organisations are generally receptive to the idea that aftercare and services need to become necessary parts of their business models.
- The challenges Save Your Wardrobe has had to overcome when building out their platform and how they have adapted to the needs of the fashion market in the past four years.
- How the service side of circularity could grow, and how Save Your Wardrobe is approaching scaling up.
- The categories of software or hardware that are complementary to their ambitions, and that could be useful for extending the lifespan of garments and feeding into circularity.
- What’s next for Save Your Wardrobe, including new partnerships and developments that are in the pipeline.
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