Alex Ludlam

1 post

As the founder of Student Shopping UK - the experiential youth events company recently acquired by Pion - and now Head of Experiential Marketing at Pion, Alex brings 16 years of experience creating and delivering high-impact student retail campaigns.Having partnered with some of the world’s leading brands and shopping centres, Alex is passionate about connecting brands with student audiences in meaningful, measurable ways. His work centres on creating engaging experiential campaigns that drive visibility, strengthen loyalty, and deliver lasting impact.

Fashion’s Next Frontier: Gen Z Craves ‘Real Life’ Engagement

6 minute read

RRetail

Fashion’s Next Frontier: Gen Z Craves ‘Real Life’ Engagement

byAlex Ludlam
June 3, 2026
2.0K views

Surrounded by synthetic content, key fashion demographics are putting a high premium on the real world. The data that tells brands how, and where, to meet them is becoming one of fashion’s hottest commodities.

Alex Ludlam

Fashion’s Next Frontier: Gen Z Craves ‘Real Life’ Engagement

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