Khedouri Ezair

1 post

Khedouri Ezair is the founder and CEO of QED Vault, a technology company developing authentication solutions that help brands combat counterfeiting, strengthen customer engagement, and gain valuable insights into the secondary market. With decades of entrepreneurial experience in technology and innovation, Ezair is an advocate for modernizing product authentication and empowering manufacturers with secure, data-driven tools that protect both brands and consumers.

4 minute read

BBlockchain And Digital Fashion

Luxury Brands Know Their Buyers. Do They Know Their Customers?

byKhedouri Ezair
November 2, 2026
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Product authentication has been luxury's primary use case for blockchain, but so far it's focused on visibility at the point of sale or resale. A tech founder argues it has a deeper role to play.

Khedouri Ezair

Luxury Brands Know Their Buyers. Do They Know Their Customers?

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