Martyn Ewoma

1 post

Martyn Ewoma is a creative director, photographer, writer and stylist. His work focuses on the intersections of culture, politics, fashion and sport and has worked with world leading brands and publications including adidas, Nike, Beats, The Guardian, BBC and more.

8 minute read

MMetaverse

What Fashion’s Foray Into The Metaverse And E-Sports Will Mean For Labels And Consumers

byMartyn Ewoma
July 4, 2022
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In the Web 2.0 era, a public persona is a commodity. Web 3.0 takes this further - wrapping our Metaverse selves up in a web of digital products, social currencies, and a search for authentic brand experiences. Is fashion about to enter a new age of consumer awareness and brand responsibility?