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The Interline
  • Design
    • Market Intelligence
    • Planning
    • Digital Product Creation
  • Develop
    • Fit And Body Data
    • Material Innovation
    • DAM and PIM
  • Produce
    • Manufacturing
    • Sourcing And Supply Chain
    • Sustainability And Circularity
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Interline Insiders
Martyn Ewoma

Martyn Ewoma

1 post
Martyn Ewoma is a creative director, photographer, writer and stylist. His work focuses on the intersections of culture, politics, fashion and sport and has worked with world leading brands and publications including adidas, Nike, Beats, The Guardian, BBC and more.
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  • 8 minute read
MMetaverse

What Fashion’s Foray Into The Metaverse And E-Sports Will Mean For Labels And Consumers

  • byMartyn Ewoma
  • July 4, 2022
  • 525 views
In the Web 2.0 era, a public persona is a commodity. Web 3.0 takes this further - wrapping our Metaverse selves up in a web of digital products, social currencies, and a search for authentic brand experiences. Is fashion about to enter a new age of consumer awareness and brand responsibility?
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Tech Analysis & News
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    • August 2, 2022
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    • July 29, 2022
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PLM News
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    • August 9, 2022
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    • August 2, 2022
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    • July 22, 2022
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Our Favourites
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@the.interline
In this latest op-ed, Dakota Murphey looks at how technology can save the day when it comes to sustainable fashion - [link in bio]. 6 0
We’re sad to be heading home from SOURCING at MAGIC ✈️ 12 0
That brings us to the close of another full day of fashion technology demonstrations and discussions here in the SOURCE Lounge at @sourcingatmagic 15 0
It's the dawn of day three at @sourcingatmagic, but the pace isn’t slowing down in the SOURCE Lounge! 🏃‍♀️ 7 1
Another day over, and more amazing engagement at the SOURCE Lounge and across @sourcingatmagic here in Las Vegas! Thanks to Eric S. Ackerman, Ph.D. of Perry Ellis International, to Thomas Teger and Yazan Malkosh of @swatchbook.us , to Rajul Jain at Increff  and to the teams at Heartdub and @vajrohq 14 0
The sun is rising on day two of @sourcingatmagic , and we have a packed fashion technology schedule across the SOURCE Lounge stage and the main education stage! 4 0
The doors are open on the first day of @sourcingatmagic here in Las Vegas, and we’re underway with our first presentation from @browzwear ! All day, The Interline will be welcoming attendees to the SOURCE Lounge - a brand-new hub for fashion technology exhibitors, live presentations, and tech-focused conversations. Find us just inside the entrance to the central hall, under the Fashion Technology banner. 13 0
Perry Ellis International was a first-mover into the #Metaverse. What hurdles did they encounter? What new possibilities did they create? And what does their journey have to teach brands looking to explore new digital frontiers for fashion? 13 0
Hear industry figures who are working to forge the future of Web3 fashion explain what the Metaverse means to them, in the second in our exclusive "Making Sense of the Metaverse" series, from @thedigitalfashiongroup . 12 0
Across #ecommerce and the #metaverse, bold COVID-era visions are beginning to clash with the corporate and consumer squeeze. Our analysis of the most relevant, recent #fashiontechnology news. 6 0
Download the new eGuide from @lectraofficial to learn about how digitization of the supply chain enables fashion manufacturers, brands and retailers to set the trend and meet demand by pushing beyond the boundaries of traditional supply chain models. 8 0
Technology has become intertwined with the evolution of fashion, so it's becoming a progressively bigger part of fashion events and live institutions. We unpick what that means for the future in our report from Premiere Vision Paris. 4 0
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