The Digital Fashion Group, founded in 2020, is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders we equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace.
Fashion has run headlong towards the vision for all-digital fashion, but could a blended digital-physical strategy be a safer and more sustainable bet?
Beyond token-backed assets, Web3 also opens the door to decentralised operations. But can fashion actually benefit from the DAO approach? And is it just another way of gauging demand?
A combined technology and cultural shift catapulted the Metaverse to the top of brand and retail agendas. Fashion now has to hit a moving target by building meaningful real-time experiences at the same time as identifying viable business models.
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