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The Digital Fashion Group

The Digital Fashion Group

4 posts
The Digital Fashion Group, founded in 2020, is a European-led collaboration between Fashion Academics and Industry Innovators. Working with industry leaders we equip fashion education, professionals and brands with the relevant skills, mindset and strategies for tomorrow’s workplace.
On-Demanding A Phygital Reality
Read More: On-Demanding A Phygital Reality
  • 7 minute read
BBlockchain And Digital Fashion

On-Demanding A Phygital Reality

  • byThe Digital Fashion Group
  • January 5, 2023
  • 12.2K views
Fashion has run headlong towards the vision for all-digital fashion, but could a blended digital-physical strategy be a safer and more sustainable bet?
Making Sense Of The Metaverse: To DAO Or Not To DAO
Read More: Making Sense Of The Metaverse: To DAO Or Not To DAO
  • 10 minute read
MMetaverse

Making Sense Of The Metaverse: To DAO Or Not To DAO

  • byThe Digital Fashion Group
  • September 14, 2022
  • 7.1K views
Beyond token-backed assets, Web3 also opens the door to decentralised operations. But can fashion actually benefit from the DAO approach? And is it just another way of gauging demand?
Industry Perspectives: What Will The Metaverse And Web3 Mean For Fashion?
Read More: Industry Perspectives: What Will The Metaverse And Web3 Mean For Fashion?
  • 8 minute read
MMetaverse

Industry Perspectives: What Will The Metaverse And Web3 Mean For Fashion?

  • byThe Digital Fashion Group
  • August 1, 2022
  • 8.7K views
Hear industry figures who are working to forge the future of Web3 fashion explain what the Metaverse means to them.
Making Sense Of The Metaverse: Fashion Technology’s Age Of Acceleration
Read More: Making Sense Of The Metaverse: Fashion Technology’s Age Of Acceleration
  • 10 minute read
MMetaverse

Making Sense Of The Metaverse: Fashion Technology’s Age Of Acceleration

  • byThe Digital Fashion Group
  • June 22, 2022
  • 8.8K views
A combined technology and cultural shift catapulted the Metaverse to the top of brand and retail agendas. Fashion now has to hit a moving target by building meaningful real-time experiences at the same time as identifying viable business models.
Tech Analysis & News
  • A New AI Image Survey From Baymard Casts Some Doubt On The Perception Of AI Content On Fashion Product Pages
    A New AI Image Survey From Baymard Casts Some Doubt On The Perception Of AI Content On Fashion Product Pages
    • November 11, 2026
  • CircKit Launches French Eco-Score Tool as Brands Face Third-Party Scoring
    CircKit Launches French Eco-Score Tool as Brands Face Third-Party Scoring
    • November 11, 2026
  • Three fashion models in neutral coats, with digital distortion across the central figure.
    Could A Cultural And Political Pendulum-Swing Undermine Fashion’s Big Visions For AI?
    • November 6, 2026
  • YKK 3D-printed snap caps with textured inserts on cream fabric
    YKK Explores Mould-Free Customisation With 3D-Printed Snap Caps
    • November 6, 2026
  • Photoroom launches Video Ad Maker to turn product photos into social ads for Meta, TikTok and YouTube
    Photoroom launches Video Ad Maker to turn product photos into social ads for Meta, TikTok and YouTube
    • November 4, 2026
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