From 13th to 15th February 2023, fashion technology will be returning to SOURCING at MAGIC – the milestone fashion industry event – on an even bigger scale, as the organisers behind the event, Informa Markets Fashion, join forces again with The Interline.
The announcement comes after the success of the first, fashion-technology-focused SOURCE Lounge – a dedicated education stage and exhibitor community developed between the two parties – which was opened up to every attendee of SOURCING at MAGIC and its two, co-located sister shows, MAGIC and Project, in August 2022.
After drawing in an audience of experienced digital decision-makers and brand / retail personas completely new to fashion technology, and providing them with access to an exclusive programme of content covering everything from digital materials to mobile commerce, the SOURCE Lounge will return to the Las Vegas Convention Center with a new, expanded footprint next February. And both exhibitors and attendees can sign up today!
“The Interline remains the leading authority on fashion technology, so we’re thrilled to be partnering with Ben Hanson and his team again to create an even more comprehensive live experience – one that captures the full spectrum of what brands, producers, and designers can achieve with digital solutions, no matter their level of experience”, says Andreu David, Vice President of SOURCING at MAGIC.
A complete, multi-day agenda and exhibitor roster will be announced in the near future, but audiences can expect more interactive discussions, a wider range of hands-on demonstrations, and the opportunity to see some of fashion’s hottest topics being broken down live on the dedicated SOURCE Lounge stage. The majority of these sessions will be hosted by The Interline, and key themes will run between the fashion technology programme and the schedule of industry-leading educational discussions and presentations taking place on the main education stage.
“The barriers to entry for fashion technology have never been lower, and the drive for digital-enabled change is at an all-time high. This means that every brand, every retailer, and every manufacturing partner deserves a seat at the table, which is exactly what the growing partnership between The Interline and SOURCING at MAGIC is designed to achieve,” explains Ben Hanson, Editor-in-Chief at The Interline. “Businesses of all shapes and sizes share common problems in creative design, in fit, in planning and merchandising, in their supply chains, and in many more areas, but they haven’t been given an equal grounding in the fundamentals of successful change, or provided the same visibility into the near-future potential that technology can unlock. I’m excited to have the opportunity to open those horizons to the widest possible audience in February 2023 and beyond.”
Are you a technology vendor or service provider interested in being represented at the SOURCE Lounge in February 2023, or at a future event in North America? Contact The Interline, the SOURCING at MAGIC team, or learn more about SOURCING at MAGIC and the SOURCE Lounge by reading the digital issue of the August 2022 show.
