KappAhl Selects TrusTrace as its Traceability Solution to Support Sustainable Efforts

The TrusTrace platform will strengthen Kappahl’s sustainability initiatives and provide the company with infrastructure that facilitates compliance with current and upcoming supply chain regulations.

STOCKHOLM, December 7, 2022 — TrusTrace, a global SaaS company with a market-leading platform for product traceability and supply chain transparency in fashion and retail, today announced that Kappahl, a leading Swedish apparel brand, has selected the TrusTrace platform to support its traceability efforts.

“Kappahl identified traceability as a key strategic enabler for sustainable change, and a way to facilitate compliance with evolving supply chain laws and regulations,” TrusTrace CEO and Co-Founder Shameek Ghosh said. “We’re thrilled that they selected TrusTrace as the framework to promote data-driven, sustainable action. Kappahl will be able to leverage robust supply chain data insights to enable responsible sourcing and adhere to laws such as the Norwegian Transparency Act and the upcoming EU Strategy for Sustainable and Circular Textiles.”

In addition to adhering to regulations, Kappahl aims to leverage the TrusTrace platform to enable more data-based decision-making to drive sustainability in day-to-day operations, as well as to equip consumers to move towards more sustainable consumption. This will be achieved through communicating the impact of their products, allowing customers to shop according to their values and make more informed purchasing decisions.

“For Kappahl, it is important to be a transparent company, and we want to make it easy for our customers to make informed and sustainable choices. Our customer must receive as detailed information as possible in order to quickly know what it is they have bought, and knowing where and how the garment is made also raises its value. There is a lot of work behind each finished garment, the manufacturing process is long and
involves many people – something perhaps not everyone is aware of. With TrusTrace, we get the tools to efficiently manage sustainability data for the approximately 40 million garments that are sold every year. Sustainability data can be presented for an overall picture of the garment’s values, which can then be communicated to customers in a simple and accessible way,” said Sandra Roos, VP Sustainability at Kappahl.

TrusTrace is a leader in fashion supply chain traceability, providing 40+ global fashion and retail brands with verified data in real-time, as materials and finished goods move through the supply chain. Through its open architecture, the TrusTrace platform integrates seamlessly with retailer, manufacturer and supplier systems, as well as other third-parties, such as certification agencies, lifecycle datasets and other sustainability solution providers.

For more information, visit www.trustrace.com.

About Kappahl

Kappahl exists to celebrate diversity in everyday life. We want to broaden the definition of diversity to include many different ways of living life – empowering people to always stay true to themselves. Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 360 Kappahl and Newbie stores in Sweden, Norway, Finland, Poland and the UK, and online in more than 16 markets throughout Europe.

The Kappahl team consists of some 4,000 colleagues in nine countries, all with different backgrounds, ages, skills and styles. Our common motivation is to offer fashion fit for life to a wide variety of people and lifestyles. A Responsible Fashion that that feels right, for the bearer and for the world we live in. Today, more than 75% of the products are labelled as more sustainable. Kappahl’s goal is for 100% to be made of more sustainable materials by 2025 and Kappahl’s overall climate goal is to halve the value chain’s climate emissions by 2030.

More information at www.kappahl.com.

About TrusTrace

Founded in 2016, TrusTrace offers a market-leading platform for supply chain traceability at scale within fashion and retail, which has quickly become the foundation for some of the most ambitious sustainability programs in the world. TrusTrace empowers brands and suppliers around the world to standardize how supply chain and material traceability data is captured, digitized and shared. With all trusted supply chain traceability data centralized on TrusTrace, brands get the right evidence in the right place to substantiate product claims and meet regulatory compliance. The company is headquartered in Stockholm, Sweden, with offices in India. Please visit www.trustrace.com to learn more.