PARIS, July 5, 2023 — TrusTrace, a global SaaS company with a market-leading platform for product traceability and compliance, and Peftrust, a leading product-level environmental footprinting solution for textiles and footwear, today unveiled a new partnership that goes beyond the exchange of information to combine super-specific Peftrust Life Cycle Assessment (LCA) scores with TrusTrace’s hyper-accurate and authenticated environmental traceability data to create an end-to-end solution for environmental impact and traceability.
The partnership, which leverages TrusTrace’s data that defines a traceability standard, was announced during the Premiere Vision Paris event, taking place on the 4-6 of July.
“In France and Europe, the PEF score has become an integral standard for fashion brands to validate their sustainability claims, improve the impact of their products to enable eco-design, and remain in compliance with a growing number of regulations. By partnering with Peftrust, a best-in-class product life cycle assessment (LCA) solution, we have integrated our solutions to send specific environmental data to Peftrust which, in turn, is available directly within the TrusTrace platform,” said TrusTrace Director of Business Development Bruno Mattia, who was recently appointed to spearhead business in the region. “As a result, we are now the world’s first end-to-end solution combining environmental traceability and impact, providing much more than the interchange of data to offer these critical measurements to the largest fashion brands around the world.”
TrusTrace’s primary data along with Peftrust’s environmental scores offers their customers a more accurate assessment of a product’s life cycle impact.
This partnership enhances the specificity of PEF scores by now leveraging primary data available through TrusTrace’s platform, as opposed to standard industry-averaged data – which tends to be less accurate. As a result, the score takes more brand-specific parameters into account. While a brand only needs to enter a few data points to generate an initial PEF score, utilizing TrusTrace data automatically provides more than 20 specific parameters from the supply chain network, making the score more robust. TrusTrace’s quality data is connected to Peftrust through an API; once a score is calculated, it is sent back into TrusTrace’s user interface.
According to Peftrust Rep Laurent BOCAHUT, the partnership is a major step forward for the industry because it enables brands to achieve a more accurate and improved PEF score to adhere to both government regulations and consumer demands. “Stronger data protects brands from the risk of making false or misleading sustainability claims,” Laurent BOCAHUT said. “Our partnership with TrusTrace is enabling TrusTrace’s customers to more comprehensively evaluate their products and better assess the impact of each at scale. We’re thrilled to collaborate with TrusTrace to help brands glean more and better insights about product life cycles.”
The Product Environmental Footprint (PEF) is a methodology developed by the European Commission to account for a product’s entire life cycle. The score, which covers 16 impacts beyond a product’s carbon footprint, is based on Life Cycle Assessments (LCA), the method for measuring environmental impact. This method tracks manufactured materials from the beginning to the end of its “life” to determine its overall environmental impact. An increasing number of U.S. brands are also considering the PEF score as the most reliable sustainability measurement.
For more information on this collaboration, TrusTrace and Peftrust will host a joint panel at Premiere Vision Paris on the 5th of July at 5:00 pm CET on “Technology’s Role In Traceability & Circularity.”
Founded in 2016, TrusTrace offers a market-leading platform for supply chain traceability and compliance enabling brands and suppliers around the world to standardize how supply chain and material traceability data is captured, digitized and shared. Through providing access to validated supply chain data, TrusTrace empowers brands to know, prove and improve the impact of their supply chain, and the data can be used for risk management, compliance, product claims, footprint calculations, the ability to confidently and easily share data about product origin and impact, and much more.
TrusTrace is leading global-scale traceability programs for many of the world’s largest brands, and is headquartered in Stockholm, Sweden, with offices in India, France and the US. Please visit www.trustrace.com to learn more.
Peftrust is an industry-leading SaaS platform empowering brands and manufacturers in the Fashion, Outdoor, and Homegoods sectors. Their ultra-granular platform seamlessly assesses a product’s environmental impact with its ultra-granular and interconnected architecture to swiftly evaluate finished products, components, batches, and raw materials across thousands of references. And as the first platform verified by Afnor Certification for supplying assessments in compliance with the European PEF methodology, users rest easy knowing they are compliant with the latest EU regulatory standards.
Based in France but with an international reach, Peftrust’s fully scalable solution offers a multitude of functionalities to generate Ecoscores, support environmental claims across supply chains, trace hazardous substances, and facilitate Ecodesigns, to capture the specificities of a product’s unique footprint. Head to peftrust.com to find out more and book a demo.