[Featured image courtesy of Magda Butrym & H&M: Femininity In Bloom]

This time on The Interline Podcast, Emma speaks to Bhargava Ram Kummamuru, Product Manager leading Digital Product Creation at H&M.

Together they explore where H&M stands on its DPC journey today, the strategic direction that Bhargava and H&M see DPC taking, as well as how the broader tech ecosystem for fashion is maturing.

Alongside the focus on DPC, Bhargava and Emma also dig into AI’s growing footprint across fashion, from design to logistics, and ask whether the fashion industry is really thinking about AI in the right way.

Listen to the full 35 minute episode below or find The Interline Podcast on your favourite audio platform.

Key talking points:

  • What’s next in DPC at H&M.
  • What DPC really means in fashion, and how it differs from other industries.
  • Where H&M is today on its DPC journey, including wins, hurdles and what’s next. 
  • The future of fashion’s tech ecosystem and how it may mature in the years ahead. 
  • AI’s real world impact on everything from product development to warehouse ops, and how the DPC community should be thinking about it. 
  • How H&M envisions the future of Digital Product Creation, and the changes Bhargava expects to shape the next five years. 

Catch up and follow the show:

Use these embedded players to listen to the latest episode of The Interline Podcast on Apple Podcasts or Spotify, to catch up on episodes from our past, or to follow the show on those popular platforms.

The Interline Podcast is also available on most other podcast platforms – simply search for us in your listening app of choice.

Stories from the fold between fashion and technology, told by industry experts.

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