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  • 7 minute read
FFashion Technology News

A Bruising, Confusing Week in AI

Rumours are swirling around AI disruptor Deepseek, the cause of the biggest single-day loss in the value of a US public company, but the biggest and clearest challenge to the AI establishment is the move to self-hosting, open source, and decentralisation.
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FFashion Technology News

Tariff Uncertainties Spotlight The Importance Of Upstream Flexibility, and Beauty Aims to Prove Product Claims with AI

US brands are preparing for possible changes in their supply chains thanks to a revolving-door series of threats relating to new (or more stringent) import tariffs under the second Trump regime. And with applications for both brands and consumers, the beauty sector is making a notable bet on virtual try-on for skin care.
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  • 6 minute read
FFashion Technology News

How Hands-Off Moderation Could Change Social Marketing And Selling, And Why Traceability Has To Be Hands-On

If Meta is the bellwether, then the future of social channels is hands-off, community-first moderation. What does this mean for social engagement, selling, and brand safety? And evidence continues to mount that direct observation and first-party data are the only viable methods of achieving traceability and transparency.