Interviews

Digital product creation in fashion has been focused on visualising products rather than defining them. But as the demand for end-to-end digital workflows increases, the idea of a "digital twin" could be redefined.

3D has a long legacy in fashion, but now that the industry is incorporating digital tools and all-digital workflows into its technology ecosystem, the time has come to evolve towards more comprehensive digital product creation. We talk to Mark Harrop about how long-established ideas are now translating into wide-scale adoption.

As both a solution to fashion's short-term challenges, and an unlock for its future, digital assets are a top priority. But how can the industry bridge non-real garments and real models - at speed, and at scale?

The near-term future of fashion is going to demand a lot from digital materials. We speak to Bandicoot Imaging about what it means to democratise the creation of future-proof digital fabrics.

Against a complex, fragmented backdrop, how should fashion businesses be approaching DPC maturity? We talk to Kalypso to find out.

The cost and time involved in creating physical samples are both rising, creating major drivers for 3D adoption. But sample replacement is just the start when it comes to DPC.

With the market for digital product creation now reaching maturity, making the benefits of DPC accessible to cross-functional teams is one of fashion's top priorities. We talk to Centric Software to discover why.

As fashion lifecycles become shorter, and input costs remain high, digital product creation is fast becoming essential to a wider audience than ever before. We talk to a DPC disruptor about breaking down barriers.

In an otherwise end-to-end chain of digital tools and processes, production remains the last stubbornly analogue link. But printing on demand, at scale, combined with localised distribution is ready to change that, as we discover in this exclusive interview.