New guided tool turns static product photos into dynamic video ads in minutes, helping retailers respond to seasonal demand with varied content without costly shoots or production teams
- Hej Home Decor founder Nandini now creates two or three videos in 15–20 minutes, after traditional shoots took seven to eight hours to organise.
- Sellers can review the creative direction, script and video plan before generating an ad.
- Video Ad Maker offers vertical formats for Meta and TikTok, and landscape formats for YouTube and websites.
- Meta reports that video accounts for more than 60% of time spent on Facebook and Instagram.
- Photoroom research found that 58% of surveyed ecommerce sellers now produce finished product photos in under five minutes, compared with a previous median of 15 minutes.
Photoroom, one of the world’s leading AI visual commerce platforms processing more than 7 billion images annually, has launched Video Ad Maker ( https://u57891818.ct.sendgrid.net/ls/click?upn=u001.wg2kqTRtwCMdC1bpcuISqtcgKBFkdReoH1ylzk-2FGOsAdcce9z00Jw3vLBWbInBmpCR5WxBb7ZsBm2ib2iK9aBTgtai5mI5yCpQInYUIiy0SWG-2BLQfyHPL-2FjvP4Nl8bGD9e3WNJLCxiC06VSonpgawrPNRKV4S68vpCuGwH9qdlmkLeY6a9mtknRDAtPQxeSZ3Oql_pIbxPfpDI69aAybPrpOfg4N7eMslkgzOEB6t2NcVYvZ2IW0EyIUd3qymYWwRw8h0IUkhWfpqqaf5qlPLIa8HogLxtmjdydMKBmfz4RLUpjWMaKsNOdUZ7bZJLl2rcmvM-2Fm5MvzeuCa2pSLAcS7kKOzgj1-2FdMFbQspR-2B0EaMLit-2BdKuO1sQXR-2FCArTahWQq2Su06moSuKxXHasoDUNEEHRg-3D-3D ) , a guided tool that transforms existing static product photos or links into dynamic video ads in minutes. As seasonal shopping peaks drive demand for fresh advertising, the tool enables smaller retailers to create varied video content from assets they already have, responding to changing customer demand without the time and expense of repeated shoots or substantial production budgets.
Sellers can review the proposed creative direction, script and video plan before generating 5–10-second ads. The tool offers vertical formats for Meta and TikTok, and landscape formats for YouTube and websites. Sellers can add multilingual voice-over and music, and choose from 17 optional AI actors. Video Ad Maker is available on Photoroom’s Max and Ultra plans.
The launch comes as retailers prepare fresh advertising for Black Friday and Cyber Monday. Meta reports that video accounts for more than 60% of time spent on Facebook and Instagram, increasing pressure on businesses to produce content for social channels.
For Nandini, the London-based founder of Hej Home Decor, Video Ad Maker makes it possible to turn existing product photos into video without organising another traditional shoot. She previously spent seven to eight hours arranging shoots and now creates two or three videos in 15–20 minutes. Her experience shows how small businesses can make more advertising content from assets they already have.
Photoroom’s Hidden Cost of Product Photography for SMBs research, based on 1,356 paying sellers, found that 58% of surveyed sellers now produce finished product photos in under five minutes, compared with a previous median of 15 minutes. The research also found that 25% of Max subscribers had reduced their photography spending. Photoroom’s platform data shows usage peaked in late October in both 2024 and 2025, with clothing and jewellery image exports increasing throughout the month. As retailers enter peak trading, Video Ad Maker gives smaller teams a way to turn existing product assets into fresh video advertising.
Matt Rouif, co-founder and CEO of Photoroom, is available for interview about how AI tools are changing the way smaller retailers create advertising content.
About Photoroom
Photoroom is the leading AI visual solution for ecommerce, processing more than 7 billion images a year across mobile, web and API. Trusted by leading global marketplaces including DoorDash, Photoroom delivers consistent, on-brand visuals at catalogue scale.
The platform provides enterprise teams with a complete visual production workflow, from background removal and batch editing to generative AI tools including AI Backgrounds, AI Shadows, Virtual Model, Product Staging and Visual Ads Automation, enabling businesses to create branded content across channels and formats.
Photoroom delivers the fastest path from product to sales that businesses can trust today and tomorrow. The company has more than 100 employees, with offices in Paris and New York, and is backed by Y Combinator, Balderton and FJ Labs.
