Influencer shops, AI concierges, and machine-made campaigns all point to a further decentralisation of selling power in fashion. But without a human as the lynchpin, how will markets decide where to assign trust?
The ELUCENT project has successfully moved bio-based pigments from laboratory research to industrial readiness, delivering the world’s first plastic-free, toxin-free and fully biodegradable reflective pigment.
On the two poles of development, Google is writing the standards for AI transactions while Meta is unveiling the devices that might carry AI into daily life.
Collaboration enables real-time traceability of CIRCULOSE® material from pulp to finished garments, unlocking verified circularity and regulatory readiness.
Although they’re concentrated in the coding domain for now, the rise of the “AI cleanup specialist” is a reminder that generative AI can bring ideas to life, but actually implementing them demands expertise.
A new proposed standard for content licensing for AI training and inference, put forward by the publishing sector, could offer a template for beauty and fashion to follow.
The use of AI in campaign and editorial imagery keeps landing in that space between workflow efficiency and cultural resistance, and the reaction is anything but straightforward.
It's been a busy week on the global trade front as tariffs continue to disrupt businesses across the fashion spectrum. With volatility the only constant, and control a scarce commodity, the best brands can do is look inward, steadying themselves through the digital systems built to absorb the shock.
By continuing to browse The Interline, you agree to our Cookies & Privacy policy.