(Re)defining DPC with Greg Hanson of Browzwear
Browzwear’s CEO on why the future of 3D isn’t about scaling up or scaling back, but demanding higher performance from digital product creation.
What Peak Shopping Seasons Teach Us About The Importance Of A Year-Round Transformation Strategy
In the moment, seasonal retail events visibly stress-test frontend technology and fulfilment infrastructure. But predictable peaks in output also spotlight just how much of fashion’s deeper outcomes is determined by the successful digital transformation and tight integration of the rest of the product and brand journey.
When You Have A 3D Hammer, Everything Looks Like A 3D Nail
For the core promise of digital product creation to really take root in the extended user community for design and development, different fashion segments need to be willing to interrogate themselves and understand where 3D remains the best tool for the task at hand, and where standalone AI or AI / 3D hybrid workflows might make more sense.
(Re)defining DPC with Joshua Young of Kalypso
Kalypso’s Retail Industry Lead on why digital product creation only scales when it’s defined as a business model shift, not a technology rollout.
Using Virtual Reality To Wedge Open The Shrinking Window For Creative Expression In 3D
Digital product creation – and especially the drive to create complete digital twins – thrives on being a data-driven exercise from the outset. But by bringing the demands of engineering forwards to where they meet the earliest stages of design, has DPC started to impose on free creativity? And could working in VR restore some of that spatial intuition and freedom of expression?
The Mounting Evidence For Elastic, End-To-End 3D In Team Sports
Despite the progress made in discrete use cases, digital product creation is still a measurable distance from its end-to-end north star. But one market segment - team sports and customisable products - could prove to be a lighthouse for how a single asset and a single platform can unite brands, consumers, and manufacturers of all sizes around a single 3D reference frame.
(Re)defining DPC with Mr. Mitsuhiro Shima of Shima Seiki
SHIMA SEIKI’s President on redefining DPC from the factory floor up — and why grounding 3D in yarn, machines, and producible reality is essential to scaling its impact across the fashion supply chain.
Practical & Producible – The Role Of Suppliers In Industrialising DPC & AI
With more digital talent and strategic vision residing upstream than ever, suppliers are in the unique position of being able to understand what brands are actually trying to accomplish with digital product creation - and to filter the viable and value-creating applications from the rest.
Fashion’s Most Underrated Opportunity Isn’t Technology. It’s Process.
As leading brands formalise process excellence, the next competitive edge will come from redesigning how we work — with technology cast as an enabler.
(Re)defining DPC with Jaden Oh of CLO Virtual Fashion Inc.
The Founder of CLO Virtual Fashion on how the 3D asset is evolving from a visual tool into the data-rich backbone of product creation, collaboration, and consumer trust.
DPC Report 2026: Step Inside The 3D Story
An inside perspective on pipelines, process, and advancing the cause of 3D storytelling and content creation, from this year's fashion cover artist.
(Re)defining DPC with Adam Hankin of Gemell
Adam Hankin, Co-Founder of Gemell, on rethinking digital materials from the fibre up.
Driving Sustainability Through 3D Digital Product Creation At Patagonia
More than just a different approach to design and development, 3D has become one of the key levers that industry leaders can pull to align talent, technology, and process innovation to strategic objectives and deeply-held business values. But pulling it the right way can take time.
DPC Report 2026: Behind The Brushstrokes
We quiz makeup artist Jack Oliver, who sits on the British Beauty Council, on their inspirations, their workflows, and their pipeline to provide behind the scenes insights into one of our two cover designs for this year's DPC Report.