Fit And Body Data
Technology suppliers
A global innovations company that uses data-driven digital and physical technologies to help brands achieve the best possible apparel fit outcome for their target consumer demographic.
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The future of fit is personal, inclusive, adaptive, and built on a foundation of objective, demographic-specific body data. New solutions for capturing, communicating, and making use of that data are redefining the entire cycle of design, development, production, and consumer engagement.
Fashion technology solutions are more diverse, more capable, and more accessible than ever. But when there's something for everyone, how do you find the right fit for you?
The status quo for the fashion industry continues to shape-shift: environmental regulations are on the horizon for the EU, secondary markets are attracting heightened attention, new initiatives and data are benchmarking the scale of recycling and repair, and fresh sizing and cultural standards for brands are being imposed.
Fit is a prime contributor to fashion's high return rate, and capturing consumer body data offers a clear path to improving it in ready-to-wear. But what does the longer-term future of fit look like, and how commercially viable is make-to-measure?
From adding service layers to garments, to building entirely new channels between brands and consumers, wearable fashion technology will see renewed interest in 2023.