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  • 8 minute read
FFashion Technology News

AI Labs Keep Demoing The Weirdest Fashion Use Cases

The latest marketing push into always-on AI agents featured fashion, again. But the big labs keep showcasing brand-owners and professionals who seem to want to care less and delegate everything. The more useful promise is the ability to care more: freeing time and attention to improve the product.
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  • 29 minute read
PPodcast

How Much Will Fashion Let AI Decide?

Our data shows that fashion’s use of AI is outpacing its willingness to trust it with important choices. But technology vendors see a clear progression from assisting to automating decision-making, paired with a move away from traditional interfaces. What is fashion comfortable letting AI decide today, and how fast is that frontier likely to move?
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  • 9 minute read
AArtificial Intelligence

The Littlest Agentic Shopper

Accessible software, accessorise-able hardware, and an adorable mascot are the faces of the next coordinated push for a new kind of online selling. But the longer-term incentives have little to do with cuteness or consumer empowerment.
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  • 25 minute read
PPodcast

The Future Of Fashion’s Social Strategies

Social media and influencer marketing have made big marks on fashion - and vice versa - but strategies are changing as a result of both synthetic content and the tech-led evolution of creators into something more closely resembling traditional media. What’s next for brand marketing?