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The High Bar For Disrupting Knitting

Outside of software itself, knitting is probably the closest thing fashion has to coding: a verifiable, binary discipline defined by scarce talent, and specialised software and hardware. Upending it might be the industry’s high bar for new technology - but one company is trying anyway.
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The Forking Path From Invention To Industrialisation

Upstream innovation, in materials, processing, and production, has had a chequered few years. Promising pilots routinely fail to take flight or achieve commercial scale. What does success on the journey from lab to big-label deployment actually look like?
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What If The Models Go Away?

Fashion has spent the first half of this year redesigning different go-to-market stages, with a common foundation of closed-source, cloud-hosted, almost universally American models. Now, non-US brands are being reminded that they’ve potentially built on a single point of failure.
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The Future Of Fashion’s Thirst For Water

Fashion devotes a lot of time to securing its inputs, but the importance of water to the industry’s supply chain goes under-discussed, and water is not quantified and assessed the way carbon is. But as water justice becomes a more acute business continuity risk, the demand to reckon with fashion’s thirst is growing.