The Metaverse Is On The Move. Should Brands Still Follow?
With no fixed definition, and goalposts that are forever shifting, the metaverse is a moving target. But is it one worth fashion trying to hit?
Sidestepping The System: The Case For Phygital Fashion
Could limited-edition physical and digital collections, backed by both blockchain and digital, on-demand production, create a way into fashion’s walled garden for a new generation of phygital fashion creators?
Sharing A Vision For Smart, Sustainable Fashion
As technology becomes a bigger fixture at institutional industry events, fashion is finding new sources of support in adjusting to the demands of digital transformation.
Innovation Intervention: Demystifying Sustainability Legislation
As attention turns to the inward truth behind fashion's outward commitments to environment and ethics, how will real regulation move the needle? And can technology help keep brands ahead of the curve?
Can Fashion Find A Flexible Roadmap For Digital Product Creation?
Fashion is moving through the 3D maturity curve quickly, leaving a lot of brands wondering how to keep pace. We explore ways brands can build a roadmap to digital product creation that's both flexible and fast.
Outpacing The Recession Through Refined Assortment Planning
Facing uncertainty and multi-faceted risk, fashion retail has shifted into protection mode. But technology could hold the key to competing in a complex climate.
Is Fashion Ready For The Second Age Of Sustainability?
Tightening regulations and sweeping 2030 sustainability targets will define a new age of sustainability. Across materials and labour, fashion brands will need sweeping change to compete.
Making Sense Of The Metaverse: To DAO Or Not To DAO
Beyond token-backed assets, Web3 also opens the door to decentralised operations. But can fashion actually benefit from the DAO approach? And is it just another way of gauging demand?
Moving From 3D To A New Digital Product Creation Ecosystem
For fashion to truly scale its Digital Product Creation ambitions, the industry must switch from thinking about 3D as something to buy into, to recognising that the full potential of DPC requires a deeper commitment.
A Perfect Storm: Why Technology Now Touches Every Part Of Fashion
To overcome uncertainty and capture new opportunities, nearly every role in fashion will be influenced by technology. We explore what this means for fashion professionals - in writing, and in person as part of a new live event partnership.
Where Digital And Physical Collide: The New Era of Digital Fashion Shows
Beyond the novelty, digital fashion shows broke down notoriously high barriers. Now the industry is looking towards an equilibrium between the spectacle of physical and the liberation of digital. Can it find it?
Making Sense Of The Metaverse: Fashion Technology’s Age Of Acceleration
A combined technology and cultural shift catapulted the Metaverse to the top of brand and retail agendas. Fashion now has to hit a moving target by building meaningful real-time experiences at the same time as identifying viable business models.
2021, The Year Of Fashion NFTs
This has been the year of NFT fever. But what are NFTs, why is everyone rushing to cash in, and what do they mean for an industry that has remained resolutely physical for so long?
A Different 3D Output: Understanding Fashion’s New Digital Frontier
Fashion has made big strides with 3D, but streamlining the process of creating physical products is a different prospect from selling digital ones. What might a seamless digital fashion workflow look like?