The Real-Time Revolution
From virtual try-on to fully immersive experiences, fashion is fast moving beyond static renders. What does the future of real-time rendering have in store?
URL To IRL And Back Again: How Digital Fabric Twins Are Defining Fashion’s New Trajectories
With fashion passing the tipping point for digital product creation, more people than ever are joining the 3D / DPC journey in both directions - from digital to real, and vice versa. This is fast making digital fabrics one of the most important parts of fashion's creative and commercial futures.
VMOD 3D Library
New Material, New Method: Why Fashion Needs Next-Generation Factories
Fashion's digital transformation has so far left material development, sourcing, and production relatively untouched. But as traditional manufacturing falls further behind the rest of the industry's evolution, the argument for new methods and new materials grows stronger.
NEFFA|New Fashion Factory
How Fashion Can Outgrow Overproduction
We report on the scale and systemic nature of fashion’s overproduction problem, and propose an alternative path through flexible, turnkey digital printing, on-demand.
Printful Enterprise
The Billion Dollar Return Dilemma: Does Body Data Hold The Answer?
Fit is a prime contributor to fashion's high return rate, and capturing consumer body data offers a clear path to improving it in ready-to-wear. But what does the longer-term future of fit look like, and how commercially viable is make-to-measure?
The Environmental Case for Digital Fashion
Overproduction of physical goods is one of the key contributors to fashion's slow progress towards sustainability goals. Can shifting just a small share of our purchasing power to digital-only products help stem the tide of waste? The team behind DRESSX share their first-hand experience.
Generative AI Is Here – Now Where Is It Taking Fashion?
In record time, a tranche of technology has matured enough to challenge the core principles of copyright and the essence of human creativity at the same time. How did generative AI create so much upheaval so quickly? And is it going to change anything fundamental about how digital workflows operate in fashion?
2022: The Fashion Technology Rearview
To bring the year to a close, our team get together to look back at our most popular features from 2022, and to consider how fashion technology has evolved in the last twelve months.
Closing The Gap Between Digital And Physical Materials – Full Replay
Now available to everyone: an extended cut of The Interline, Cotton Incorporated, and the Adobe Substance 3D teams discussing the future of digital materials.
Cotton Incorporated
DPC Conversations: Nicole Reader, Founder & CEO, Modern Mirror
Taken from the pages of our wildly popular DPC Report, we sit down with a key thinker to explore a future roadmap for digital assets and experiences that transcends design, development, retail and more.
Innovation Intervention: Demystifying Sustainability Legislation
As attention turns to the inward truth behind fashion's outward commitments to environment and ethics, how will real regulation move the needle? And can technology help keep brands ahead of the curve?
The Bumpy Road To Tomorrow
The Metaverse label is forging a difficult legacy, but the long-term potential of the technology underneath is difficult for brands to ignore. Optimist or sceptic, there are also pragmatic ways to partition off the parts of the future that are practical today.
A Perfect Storm: Why Technology Now Touches Every Part Of Fashion
To overcome uncertainty and capture new opportunities, nearly every role in fashion will be influenced by technology. We explore what this means for fashion professionals - in writing, and in person as part of a new live event partnership.
What Fashion’s Foray Into The Metaverse And E-Sports Will Mean For Labels And Consumers
In the Web 2.0 era, a public persona is a commodity. Web 3.0 takes this further - wrapping our Metaverse selves up in a web of digital products, social currencies, and a search for authentic brand experiences. Is fashion about to enter a new age of consumer awareness and brand responsibility?
