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URL To IRL And Back Again: How Digital Fabric Twins Are Defining Fashion’s New Trajectories

With fashion passing the tipping point for digital product creation, more people than ever are joining the 3D / DPC journey in both directions - from digital to real, and vice versa. This is fast making digital fabrics one of the most important parts of fashion's creative and commercial futures.
VMOD 3D Library
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The Environmental Case for Digital Fashion

Overproduction of physical goods is one of the key contributors to fashion's slow progress towards sustainability goals. Can shifting just a small share of our purchasing power to digital-only products help stem the tide of waste? The team behind DRESSX share their first-hand experience.
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Generative AI Is Here – Now Where Is It Taking Fashion?

In record time, a tranche of technology has matured enough to challenge the core principles of copyright and the essence of human creativity at the same time. How did generative AI create so much upheaval so quickly? And is it going to change anything fundamental about how digital workflows operate in fashion?
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The Bumpy Road To Tomorrow

The Metaverse label is forging a difficult legacy, but the long-term potential of the technology underneath is difficult for brands to ignore. Optimist or sceptic, there are also pragmatic ways to partition off the parts of the future that are practical today.