Redefining Authenticity in the Age of AI
Authenticity is king in marketing, but how can you be genuine when you’re not real? Can virtual and AI-generated influencers ever truly be authentic?
Analysing AI with Eric Liu of Style3D
Style3D’s Founder & CEO on leveraging AI to revolutionise the fashion industry by enhancing creativity, efficiency, and digital workflows.
Smaller Brands Seize The Moment and AI-Powered Surveillance Pricing Gets Scrutinised
Amidst fashion’s luxury downturn, smaller fashion businesses are gaining a competitive foothold through technology. Meanwhile, the future of AI and its deployment in areas such as demand-driven ‘surge’ pricing hangs in the balance.
Ashes To Ashes
Fashion's future lies in balancing creativity with sustainability, turning waste into opportunity.
If AI Is The Future Of Enterprise Technology, Then Energy, Compute And Infrastructure Are The Currencies Of Tomorrow
Artificial intelligence is in vogue, almost inescapably so. But is it a one-size-fits-all innovation? And how is the infrastructure to support the demands of AI in all its different forms – hardware, software and more – being built to scale?
Fashion Technology Foundations: AI
Artificial intelligence (AI) has become one of the most hotly debated topics in fashion, with deep implications for designers, sourcing teams, and manufacturers. A new handbook from SOURCING at MAGIC and The Interline provides a practical guide to weighing up the possibilities against the potential risks.
Footwear’s Mechanical Marketing Innovation Race Continues
With On’s debut of its spray-on performance shoe technology designed to make sneakers lighter, less wasteful, and faster to produce, the segment’s innovation race continues. But what about apparel?
Podcast: Talking Technology’s Place At The Heart Of Fashion Events, With Andreu David
A unique episode of The Interline Podcast, documenting the way technology is becoming integral to fashion events, and how those major fixtures are changing to keep pace with the industry’s evolution.
Redefining Corporate Leadership In The Age Of AI
How CEOs and business leaders can balance the cultural evolution and the technological revolution required to deliver on the potential of AI.
Podcast: The Infrastructure For Traceability, With Avery Dennison
The Interline speaks with the Head of Enterprise Sustainability at Avery Dennison about how the company is working to optimise labour and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers.
Analysing AI with Daina Burnes of Bold Metrics
The Co-founder of Bold Metrics on creating personalised shopping experiences by generating digital twins and providing valuable consumer data insights for retailers.
Première Vision Paris AW25-26: The Interline Report
Tech returns to one of Europe’s biggest fashion industry stages, with far-ranging debates that spanned the full scope of digital transformation. But where is the line being drawn between technology and human creativity?
Will Meta Succeed In Its Mission To Build A Better Metaverse?
A top Meta executive has given a rare and detailed look behind the scenes at their ongoing investment into creating spatial computing experiences - even after the hype has waned.
Unfair Fashion
How long will fast fashion be able to outlast long overdue legislation?