The Future Of Fashion Is Immersive. How Do We Get There?
From 3D to IP, the Director of Digital Product Creation for a major multinational brand shares her perspective on why fashion should be rethinking the way it approaches DPC.
Standards, Sizing, and Sustainability: This Week In Fashion Technology
The status quo for the fashion industry continues to shape-shift: environmental regulations are on the horizon for the EU, secondary markets are attracting heightened attention, new initiatives and data are benchmarking the scale of recycling and repair, and fresh sizing and cultural standards for brands are being imposed.
Building The Infrastructure For Successful Digital Product Creation
Beyond the technology, cultural change and organisational composition could dictate how successfully brands are able to migrate to digital-native working.
Build Once And Reuse – Why Production-Ready 3D Matters
Digital assets are now more beautiful and believable than ever, but has fashion's adoption of 3D prioritised aesthetics over producibility?
URL To IRL And Back Again: How Digital Fabric Twins Are Defining Fashion’s New Trajectories
With fashion passing the tipping point for digital product creation, more people than ever are joining the 3D / DPC journey in both directions - from digital to real, and vice versa. This is fast making digital fabrics one of the most important parts of fashion's creative and commercial futures.
Tech Talent, AR, and Resale: This Week In Fashion Technology
As talent flows out of the big tech industry, the lure of addressing some of fashion’s long-standing problems could spark the next generation of solutions. Augmented reality becomes the latest big-picture technology to get anchored in practicality. The secondary market continues to grow. And The Interline checks in after a busy quarter of industry events.
DPC Conversations: Anne-Christine Polet, Founder, Stitch
Digital product creation represents a fundamental change to the fabric of fashion. We talk to one of the key minds behind Stitch about why the industry needs change on this scale, and why technology is vital to delivering it.
Podcast: What Will Digital Deliver In 2023?
3D and digital product creation defined 2022. But with another year of uncertainty now well underway, how might fashion's ambitions for DPC and all-round digitisation influence the way the industry develops its digital capabilities?
Introducing, Measuring, And Managing SROI
As the global mandate for verifiable sustainability grows, and enhanced scrutiny breaks through environmental and ethical commitments that aren't backed by data, fashion needs to recognise the importance of sustainability as a return on investment.
DPC Conversations: Pierre Maheut, Director Strategic Initiatives and Partnerships, 3D & Immersive, Adobe
Digital product creation and 3D workflows are now open to anyone, putting a huge amount of power in creators' hands. We talk to Adobe to explore what this means for the next generation of fashion designers.
The Personal is Paramount: This Week In Fashion Technology
The fashion industry appears to have a renewed focus on the bespoke: from e-commerce websites, to ownership of images, to hyper-personalisation fashion tech companies. What is it that makes the personal so powerful?
New Material, New Method: Why Fashion Needs Next-Generation Factories
Fashion's digital transformation has so far left material development, sourcing, and production relatively untouched. But as traditional manufacturing falls further behind the rest of the industry's evolution, the argument for new methods and new materials grows stronger.
How Fashion Can Outgrow Overproduction
We report on the scale and systemic nature of fashion’s overproduction problem, and propose an alternative path through flexible, turnkey digital printing, on-demand.
DPC Conversations: William Wilcox, CEO, Clothing Tech
Digital product creation in fashion has been focused on visualising products rather than defining them. But as the demand for end-to-end digital workflows increases, the idea of a "digital twin" could be redefined.