The success of any comprehensive transformation initiative hinges not just on uptake on the brand side, but on the existence of class-leading capabilities upstream. But what does it look like for a leading supplier to build technology maturity that matches or exceeds the innovation its customers are pursuing?
It’s no secret that AI is in almost every software product for fashion and beauty today, but how well-integrated is it really? And with “AI burnout” emerging and tech stocks suffering a sell-off prompted by semantic interfaces challenging SaaS, the business of making and selling software is facing a cloudy horizon.
Digital product creation – and especially the drive to create complete digital twins – thrives on being a data-driven exercise from the outset. But by bringing the demands of engineering forwards to where they meet the earliest stages of design, has DPC started to impose on free creativity? And could working in VR restore some of that spatial intuition and freedom of expression?
Despite the progress made in discrete use cases, digital product creation is still a measurable distance from its end-to-end north star. But one market segment - team sports and customisable products - could prove to be a lighthouse for how a single asset and a single platform can unite brands, consumers, and manufacturers of all sizes around a single 3D reference frame.
A fundamental change in the definition of an “asset” - from a fixed form to a living object - and a userbase shift towards product creation teams combine to make DAM one of the most interesting and under-discussed cogs in the product journey.
As water scarcity accelerates across global fashion supply chains, sustainability claims are colliding with a much harsher reality on the ground - and translating into measurable business continuity risk.
Data centres in space, chatbots gone wild on dedicated AI-only forums, and new model demos stuffed with painfully familiar spreadsheets all provide comic relief, but behind the scenes there’s nothing funny about the scale of fashion’s systemic supply chain failures.
SHIMA SEIKI’s President on redefining DPC from the factory floor up — and why grounding 3D in yarn, machines, and producible reality is essential to scaling its impact across the fashion supply chain.
With more digital talent and strategic vision residing upstream than ever, suppliers are in the unique position of being able to understand what brands are actually trying to accomplish with digital product creation - and to filter the viable and value-creating applications from the rest.
A strategic discussion about applying AI to one of fashion’s longest-standing technical challenges - and about testing the results through a business model that hits a lot of disruptive beats all at once.
While AI has obliterated the bar to generating concepts and consumer-facing images, the AI-native brands that outlast the hype cycle will be those that take full advantage of a platform shift to build completely new routes to, and relationships with, consumers.
The Founder of CLO Virtual Fashion on how the 3D asset is evolving from a visual tool into the data-rich backbone of product creation, collaboration, and consumer trust.
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