How Hands-Off Moderation Could Change Social Marketing And Selling, And Why Traceability Has To Be Hands-On
Read More: How Hands-Off Moderation Could Change Social Marketing And Selling, And Why Traceability Has To Be Hands-On
  • 6 minute read
FFashion Technology News

How Hands-Off Moderation Could Change Social Marketing And Selling, And Why Traceability Has To Be Hands-On

If Meta is the bellwether, then the future of social channels is hands-off, community-first moderation. What does this mean for social engagement, selling, and brand safety? And evidence continues to mount that direct observation and first-party data are the only viable methods of achieving traceability and transparency.
High-Street Fashion and Influencer Marketing: the Surprising In-Store Sales Success Story
Read More: High-Street Fashion and Influencer Marketing: the Surprising In-Store Sales Success Story
  • 6 minute read
RRetail

High-Street Fashion and Influencer Marketing: the Surprising In-Store Sales Success Story

Influencer marketing has become a cornerstone of fashion brand and retail strategy. But in spite of a focus on influencers’ ability to increase online sales, new data shows that the lion’s share of influencer ROI may actually be occurring in physical stores.
2024: The Fashion Technology Rearview
Read More: 2024: The Fashion Technology Rearview
  • 10 minute read
FFashion Technology News

2024: The Fashion Technology Rearview

For the third year running, we recap the stories from our writers and partners that defined each month of the year in fashion, commenting through the lens of hindsight on what has changed as 2024 rounds out.
Fashion In 2025: A New Industry Toolkit
Read More: Fashion In 2025: A New Industry Toolkit
  • 8 minute read
MManufacturing

Fashion In 2025: A New Industry Toolkit

To make sense of a new year defined by competition, cost control, profitability, and customer engagement, fashion brands need a new toolkit to not just understand the market, but to better know themselves.
Why Challenger Brands Are Looking For A New Breed Of PLM
Read More: Why Challenger Brands Are Looking For A New Breed Of PLM
  • 8 minute read
PPLM

Why Challenger Brands Are Looking For A New Breed Of PLM

In a hyper-competitive market, a new cohort of fast-growing brands is being built on a foundation of collaboration, clarity, and raw speed to market. And they may be looking for a modernised, focused breed of product lifecycle management to help do it.
Podcast: Powering Resale for Conscious Retailers with Continue
Read More: Podcast: Powering Resale for Conscious Retailers with Continue
  • 2 minute read
PPodcast

Podcast: Powering Resale for Conscious Retailers with Continue

The Interline hosts the Co-Founder of resale technology platform Continue to discuss why resale is a major growth opportunity for brands, and how they are practically and positively working to influence consumer culture through technology.