Jules, the French men’s style brand firmly focused toward future, aims at steering men embracing changes. For this fall season, the brand is unveiling “its reinvented iconic pieces” in collaboration with the start-up imki. A capsule collection based on its iconic models from over 20 years ago, revamped using generative artificial intelligence and for sale starting September 17.
Generative artificial intelligence as added value
Driven by the success of its former iconic products very appreciated by its customers community for over 20 years, the Jules brand intents to revigorated this product line. Recognizing the booming of artificial intelligence and ambitioning to be ever more attentive to men’s aspirations, Jules has imagined a capsule collection with the help of generative AI.
The brand, which pays particular attention at the design and manufacture of its products, benefited from imki, a French start-up specializing in the development of customized generative AI solutions for luxury and fashion.
The collaboration and synergy between artificial intelligence and the brand has enhanced Jules iconic models were key to its success 20 years ago with an appealing contemporary touch. The collaboration also supported the design team in creating this collection, ensuring it remains aligned with the current needs and trends of its customer base.
The iconics that have made Jules a hit
The Jules brand, promoting a circular economy approach with the recent launch of its secondhand platform, is announcing the return of an iconic capsule collection. A collection inspired by iconic products well known to the brand’s customer base. With a retro line that proudly embraces a vintage style, the collection revisits the essentials of men’s fashion that once made the brand famous. Expect retro logos, color block prints and old-school letter printing.
Indeed, in this period of transitioning to the fall season, Jules revisits American retro style, integrating the generative artificial intelligence expertise of imki bringing a touch of innovation that resonates with today’s era. To meet the creative brief, imki provided Jules with specialized “product” AIs trained on datasets specially selected and enhanced by imki. These AIs were specifically trained with brand impregnation, integrating its codes, attributes and identifiers as well as the desired style.
The collection, comprising 11 pieces ranging from t-shirts and polo shirts to jog suits and teddies, offers a sporty, vintage, and contemporary look – perfect for a “back to work” style. A collection that’s accessible to everyone, with products starting at 19.99€.
Available in stores and on jules.com from September 17 to October 15, 2024.
About jules
For nearly 20 years, Jules has embraced a distinct style for men with a young and active mindset. Jules offers a complete wardrobe, from formal to sportswear, featuring all the essentials for men’s everyday fashion. Jules fashion is all about smiling, accessible fashion, and generous, with a focus on men’s fashion that reinterprets the season’s leading products, and is quite inviting to come back in our boutiques or on jules.com
About imki
imki is a French start-up specializing in the development of customized generative AI solutions for luxury and fashion. Founded in 2020, imki offers innovative AI-based solutions to help brands optimize their creative and operational processes, enhance their customer experience and strengthen their market positioning. As a pioneer of AI in the sector, imki conducts research and development to offer bespoke solutions that meet its clients’ specific needs. Thanks to its technological expertise and innovative vision, imki contributes to transforming the luxury and fashion industry by integrating the latest AI advancements. The start-up operates in the tech-luxury-fashion sector by offering intelligent solutions to support brands in their digital transformation and innovation strategies.
