2022: The Fashion Technology Rearview
To bring the year to a close, our team get together to look back at our most popular features from 2022, and to consider how fashion technology has evolved in the last twelve months.
The Interline Podcast: Managing Metaverse Expectations
Ben and Cathy Hackl, Founder and Chief Metaverse Officer for Journey, get together to dissect the complex mix of optimism and pessimism that fashion has around the Metaverse.
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With Metaverse Markets Uncertain, Fashion Focuses On Videogames
With significant unanswered questions hanging over the shape and timeline of the Metaverse, brands are wisely taking bolder steps into interactive entertainment.
Fashion Technology In Action – The Interline Reports From SOURCING at MAGIC
We unpack what it meant to bring fashion technology to life for a whole new audience in Las Vegas this summer - and what implications that has for the digital transformation of fashion as a whole.
Industry Perspectives: What Will The Metaverse And Web3 Mean For Fashion?
Hear industry figures who are working to forge the future of Web3 fashion explain what the Metaverse means to them.
Where Digital And Physical Collide: The New Era of Digital Fashion Shows
Beyond the novelty, digital fashion shows broke down notoriously high barriers. Now the industry is looking towards an equilibrium between the spectacle of physical and the liberation of digital. Can it find it?
Designing For Sustainability: A Fresh Start For Fashion’s Deepest Issue
To really move the needle on fashion's outsized environmental impact, we need products that are designed with sustainability at their core, instead of just the surface level.
Digital Fashion Ownership – Decentralised Identity
As consumers start to shop for their decentralised, interoperable avatars, technology will become key to curation at an unprecedented scale.
Object-Oriented Retail: How Connected Products Are Building The Future
The digital life of fashion products currently ends at the point of sale. Connected products offer a way to capture the ongoing customer journey - and to captivate new audiences in completely new ways.
Scaling DPC Strategies Post-Pandemic
Digital product creation has proven to be a lifeline for fashion during the pandemic. Now one of the industry's biggest challenges is translating that lifeline into lasting organisational change.
Redefining Digital Try-On
In the pursuit of precise fit and personalisation, fashion is leaping from traditional product photography straight to 3D avatars and consumer body data capture. But are brands missing out on the chance to get the best of both worlds?
Roundtable Recap: How Fashion Can Take Action On Fair Wages
Many sustainability strategies have stalled at the materials and environmental impact stage, but the humanitarian impact of fashion now needs to be quantified.
Why Futureproof Retail Experiences Won’t Be Bought Off The Rack
In an uncertain world, the importance of every in-person shopper interaction is at an all-time high. To stand out, physical retail experiences must be memorable and bespoke. Can commoditised technology keep up?
The Looming Precision Problem In Fit Technology
Body scanning with consumer-facing software is commonplace, but several post-pandemic trends are set to seriously test the accuracy of the data the accepted methods of body data capture generate.