Podcast: The Foundations Of Metaverse Fashion
The task of realising the vision for Metaverse fashion has now turned to asking foundational questions rather than future-gazing. We start exploring some answers.
A Perfect Storm: Why Technology Now Touches Every Part Of Fashion
To overcome uncertainty and capture new opportunities, nearly every role in fashion will be influenced by technology. We explore what this means for fashion professionals - in writing, and in person as part of a new live event partnership.
What Fashion’s Foray Into The Metaverse And E-Sports Will Mean For Labels And Consumers
In the Web 2.0 era, a public persona is a commodity. Web 3.0 takes this further - wrapping our Metaverse selves up in a web of digital products, social currencies, and a search for authentic brand experiences. Is fashion about to enter a new age of consumer awareness and brand responsibility?
Where Digital And Physical Collide: The New Era of Digital Fashion Shows
Beyond the novelty, digital fashion shows broke down notoriously high barriers. Now the industry is looking towards an equilibrium between the spectacle of physical and the liberation of digital. Can it find it?
Privacy And Trust As Brand Messaging
As fashion enters the Metaverse, brand reputations are becoming increasingly aligned with their attitudes and actions around data privacy.
Making Sense Of The Metaverse: Fashion Technology’s Age Of Acceleration
A combined technology and cultural shift catapulted the Metaverse to the top of brand and retail agendas. Fashion now has to hit a moving target by building meaningful real-time experiences at the same time as identifying viable business models.
Digital Fashion Ownership – Decentralised Identity
As consumers start to shop for their decentralised, interoperable avatars, technology will become key to curation at an unprecedented scale.
Beyond The Metaverse: Shopping In The Alternative Reality
Digital fashion and NFTs have been grabbing headlines, but fashion's involvement in interactive experiences - in video gaming and beyond - goes even deeper than the Metaverse. Community-integrated commerce, virtual brand experiences, and direct-to-avatar economy; we explore fashion's interactive future.
“Digital” Models Are Less Digital Than You Think
Virtual influencers have captured our attention, but how much of what viewers see is smoke and mirrors? And what implications does the answer have for digital asset pipelines and processes?
The Race To Be The Face Of The Fashion Metaverse
Fashion has started to cordon off a set of metaverse experiences designed for fashion people. But broader success could mean being the visible face of fashion in a metaverse for everyone.
How The Creator Economy Is Supercharging Sneaker Culture
Where sneakers lead, fashion follows. As fashion begins to make sense of virtual garments, digital ownership, and NFTs, the sneaker industry's blend of collectibility, culture, and creativity could set the template for what's to come...
Meeting The MetaVerse Halfway
Before fashion runs full-speed towards the MetaVerse, there are fundamental challenges to solve - in both virtual and physical worlds.
Limitless NFT – Fallen Angel – Inspiring Inclusivity, Diversity and Sustainability
Modern Mirror announces the debut of its first NFT project called “Limitless – Fallen Angel” with a focus on inclusivity, diversity and sustainability in collaboration with Sam Goodyear and Viktoria Modesta.
Between Two Web3 Extremes, Fashion Must Find A Middle, And Fast
The next age of the web is currently torn between technology-first and content-first approaches, with both extremes potentially facing a backlash. The time has come to identify a middle ground.