Despite ongoing discussions and numerous calls to action for circularity and sustainability, projects and initiatives remain stagnant at the pilot stage, with promises unfulfilled. Are the ambitions just too high?
The lightning rod for fast fashion criticism is attempting to curate its public image, and that’s raising bigger questions about how much of the apparel supply chain consumers really need to understand.
Fashion brands are using innovative digital marketing strategies to create immersive experiences that transcend channels. Are these strategies working to build connections, drive engagement, and improve conversions?
A new content series, podcast episode, and exclusive whitepaper lead up to a new set of panel discussions exploring the future of fashion technology, live at one of Europe's milestone fashion industry events.
In the face of historic unpredictability, replacing any analogue link in the supply chain can have a huge bottom-line benefit. Digital dyeing provides the proof.
Genderless fashion will require substantial modifications to the entire design and development workflow - so digital spaces may provide an expedited path to exploring it. At the same time, the industry and consumers are caught in the battle between consumerism and sustainability. Which will win?
Surrounded by uncertainty and historic scrutiny, fashion is feeling the pull of inertia. But the right combination of imperatives to act, inspiration to create, and innovation to support it all could help the industry find a new way forward.
In this opinion piece, Kelly Vero dives into the decline of interest in the metaverse, and puts forward her take on why the vision isn’t dead, but is just changing and adapting to our current reality.
Extreme, unpredictable weather is becoming the norm, creating spikes in consumer demand that forecasting and long product lifecycles can’t touch. Will this help drive much-needed change faster than regulations are able to?
The simple fact: the potential of a new platform that brings digital content into physical spaces should be a big deal for any industry whose end products also occupy space.
When it comes to building the future of fashion, incubators and accelerators are increasingly defining the direction of innovation. Does that work for everyone?
Two of the world’s biggest companies are set to redefine the possibilities of AI and AR/VR. How will their approach to different audiences affect fashion?
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