Archive Archives

7 minute read

Rhetoric and Regulation: We Need Immediate Action On Fashion’s Impact

byThe Interline
May 26, 2023
3.3K views

Beyond the moral imperative, fashion is set to discover very soon how climate change will impact its bottom line - making near-term action an essential commercial drive, not just an environmental and humanitarian one.

3 minute read

MMetaverse

Metaverse May: Separating Potential From Reality

byThe Interline
May 25, 2023
3.5K views

The Interline set out to decode where and why the idea of real-time, immersive fashion events has faltered. In the process, our four investigators found a metaverse made up of a conflicted clash of inclusivity and high barriers to entry, low audience numbers and continued brand investment, and artistic ambition and crude creative toolsets.

4 minute read

MMetaverse

The Hype, Reality, And Success Of MVFW 2023

byBryce Quillin, PhD
May 24, 2023
4.1K views

From awe to immersion, the idea of a real-time fashion week is still far beyond the reality. But what would success in this space actually look like, and how would fashion measure it?

4 minute read

MMetaverse

Why Do Brands Care About Metaverse Fashion Weeks?

bySasha Wallinger
May 23, 2023
4.5K views

Colliding the concept of a fashion or beauty week with real-time environments and a panel of other technologies has delivered mixed results. But despite the high bar they need to clear to secure budget, brands keep coming back. Why?

5 minute read

MMetaverse

The Aesthetics Of The Metaverse And Digital Fashion

byJessica Quillin, PhD
May 22, 2023
4.4K views

What should an open-access fashion show look like in an industry where physical and digital are blurring? And is the vast possibility space presented by emerging technologies actually equating to artistic value and worthwhile user experiences?

8 minute read

FFashion Technology News

A Talent Exodus And The Limits Of AI: This Week in Fashion Technology

byThe Interline
May 19, 2023
2.0K views

The push and pull of supply chain talent, and its impact on technology adoption. And why a simple TikTok trend is testing the limits of AI creativity in fashion.

11 minute read

FFashion Technology News

Real Footprints, Virtual Friends, And Front-Runners in Enforcement: This Week In Fashion Technology

byThe Interline
May 12, 2023
2.9K views

Cross-channel retail and personalisation possibilities, how technology is reshaping our wardrobes, the impact of calculating fashion consumers’ carbon footprint, France's position at the forefront of fashion and technology regulation, and more.

5 minute read

DDigital Product Creation

Embracing the Power of 3D Fashion: A Journey of Emotion and Innovation

byKaty Schildmeyer
May 11, 2023
4.8K views

From objective realism to new methods of designing in an inclusive, intuitive, emotional way, fashion has a lot to learn from architecture’s journey from flat sketching to 3D CAD.

17 minute read

MMetaverse

MVFW 2023: Managing The Fallout

byBen Hanson
May 9, 2023
5.7K views

The dust has now settled after Metaverse Fashion Week ‘23. But the fallout could now be infringing on the very idea of real-time and digital fashion. What, exactly, went wrong? And where can a deeply conflicted idea go from here?

10 minute read

FFashion Technology News

Chaos To Control: Strategies For Success In An Evolving Fashion Landscape

byThe Interline
May 5, 2023
2.6K views

From the interrelationship of speed and resilience, to the risks of AI, we pick the top three cross-industry trends from McKinsey's State of Organizations 2023 report and consider how they might manifest in fashion’s near-term future.

5 minute read

RRetail

Brand Engagement: Why Demand For Personal Connection Is Rising

byDakota Murphey
May 2, 2023
6.7K views

Discover how personalisation can benefit fashion brands and how technology and authenticity can help build lasting relationships with customers.

10 minute read

FFashion Technology News

Environment, Ethics, And A Cold Evaluation Of Human Endeavour: This Week In Fashion Technology

byThe Interline
April 28, 2023
3.4K views

Sustainability is the watchword for marketing this week, but despite two milestone dates aligning, fashion still has a deeply troubled relationship with not just the environment, but the human beings who bring its products to market. What’s going to happen when AI forces the industry to confront that relationship much closer to home?

15 minute read

MManufacturing

Can Microfactories Revolutionise Fashion Manufacturing?

byMuchaneta Kapfunde
April 27, 2023
10.6K views

Small-scale, high-tech production facilities are already offering a more proximate alternative to offshore manufacturing. But will the microfactories that make up this growing network be able to scale and sustain while the rest of the fashion industry catches up?

4 minute read

FFashion Technology News

Linking The Fashion Value Chain: The Interline Renews Partnership With SOURCING at MAGIC

byThe Interline X SOURCING at MAGIC
April 25, 2023
3.4K views

Informa Markets Fashion and The Interline partner again to bring fashion technology to life at SOURCING at MAGIC and in a new content series, showcasing technology’s potential to unite stakeholders across the fashion value chain.