Combined, digital materials and machine learning could offer a route to more sustainable research and development. Provided the playing field is kept even.
Sourcing patterns changed in the wake of COVID. Now the question is whether producing more sustainably, closer to home, is going to continue, or whether fashion is going to spring back to its old shape.
Consumer sentiment is one of the driving forces behind the demand for more sustainable fashion. But comparing brands like-for-like required a different approach to data gathering and discovery.
Fashion’s reliance on synthetic materials is undermining its push for sustainability. This exclusive op-ed examines the issue, and explains why the time has come to recognise the right bio-based fibres as viable alternatives, not just experiments.
Disconnected systems, a lack of detail and a willingness to let manufacturing happen out of sight are undermining progress towards improvements in the apparel sector. Better data management is key to changing this.
Every product has a digital thread. Pull on it, and public sustainability commitments start to unravel. But there are tools that can turn supply chain risks into sustainable opportunities.
The meaning of sustainability is well-defined. The best way to respond to it is less clear. But evaluating the bigger picture is essential for ongoing action.
Digital materials are essential to digital product creation, which means it's vital they're built with creative designers in mind. But what does that actually mean?
As the popularity of digital materials explodes, competing commercial interests could get in the way of realising their true benefits. This article considers a different, more democratic approach to digitisation.
Building a digital product creation workflow relies on digital materials that behave identically to their physical counterparts. The technologies are in place to make this happen, but as an industry we still need to slot the pieces together.
As the material most synonymous with fashion's history, cotton's future could herald a fundamental shift in the industry’s approach to digital materials.
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