13th June 2023 – Last night, Kornit hosted an electrifying event in the fashion capital of Milan. PhygitalTwin closed the live catwalk show where 200 VIPs witnessed the convergence of physical and digital fashion like no other – a fashion show conceived and executed using sustainable digital production capabilities exclusively as digital goes mainstream.
Launching the GamerCore capsule collection designed for digital natives who inhabit the no-man’s land between the Real and the Virtual – an infusion of manga and machines, Formula 1 and pit girls, where AI means authentic identity.
PhygitalTwin pushed the boundaries of fashion and technology, showcasing the seamless integration of innovative printing techniques and sustainable practices. Together PhygitalTwin and Kornit will revolutionise the future of textile production.
Waste reduction is at the heart of what Kornit and PhygitalTwin strive to do with their proprietary on-demand model. All the designs are conceptualised in 3D first before being printed direct to fabric, minimising water consumption and raw material inventory.
Aimed at businesses and the creator economy, anyone seeking to launch their own fashion collection will be able to go to the PhygitalTwin marketplace later this year and customise the collection themselves using state-of-the-art 3D technology supported by AI. This enables new revenue streams to be monetised with ease.
“It’s been a pleasure to collaborate with PhygitalTwin at ITMA where we have showcased the ‘Future of Fashion’ through an immersive video showcasing the lifecycle of a 3D product. PhygitalTwin closed the show last night in epic phygital style and we look forward to continuing our innovative partnership,” said Omer Kulka, Chief Innovation Officer at Kornit Digital.
“I’m thrilled to have been a part of ITMA 2023 and close the catwalk with Kornit. The rise in Phygital fashion has paved a new pathway for democratisation and my goal has always been to ensure that we help build a more sustainable future for industry participants,” says Louise Laing, Founder and CEO of PhygitalTwin. She continues “I launched PhygitalTwin to allow creators, influencers, and businesses the chance to explore new revenue streams and offer them new ownership opportunities and access to digital technologies not widely available in the industry today. With virtual try-ons, customisation, digital skins, and physical clothing our partnership with Kornit and this collection does just that.”
About Kornit Digital
Kornit Digital (NASDAQ: KRNT) is a worldwide market leader in sustainable, on-demand, digital fashion and textile production technologies. The company is writing the operating system for fashion with end-to-end solutions including digital printing systems, inks, consumables, and an entire global ecosystem that manages workflows and fulfilment.
About PhygitalTwin
PhygitalTwin is the gateway between the virtual worlds, the metaverse, reality and fashion. Their extensive knowledge in turning 3D assets into skins for games, virtual try-ons, NFTs with NFC chips and immersive content, puts them at the forefront of the digital fashion revolution.
Further notes:
Deadstock fabric was donated by Burberry to create some conceptual pieces.
Fashion Enter Ltd (FEL) Is an award-winning social enterprise which is a centre of ethical garment manufacturing. The non-for-profit factory in based in Finsbury Park, London created these unique pieces in their agile micro-factory.
ITMA is the world’s largest international textile and garment technology exhibition. ITMA highlights innovations that will help textile and garment manufacturers transform and grow their business.
