Cologne, Germany, 15 April 2024 – ColorDigital GmbH, the company behind DMIx, is proud to announce a pivotal collaboration with Archroma, a global leader in specialty chemicals focused on sustainable solutions. This collaboration takes one of the largest libraries of engineered color standards to the the DMIx ecosystem – marking a significant step forward in enhancing color management processes for both digital product creation (DPC) and physical production.
All 5,760 color references in the Color Atlas by Archroma® will be integrated into ColorDigital’s DMIx interactive collaboration platform, enabling brands to embrace almost unlimited color creativity with an assurance of color precision. Based on digital twin technology, the DMIx solution ensures that color choices are aligned across design, sourcing and production, reducing sampling costs and collection development time as well as improving color accuracy and end-product quality. In short, DMIx marks a significant step forward in enhancing color management processes for both digital product creation (DPC) and physical production.
Sustainability is an essential factor for both Archroma and DMIx. Colors in the Archroma Color Atlas are formulated to comply with leading eco-standards while also delivering consistent and accurate color reproduction. This complements the DMIx ImpAct approach, which provides data on the environmental impact of raw materials to enable brands to select inputs that meet their sustainability targets.
“Archroma takes a ‘Planet Conscious’ approach to color. Like DMIx, we want to empower designers to make sustainable choices from color inspiration to execution. That’s why we build achievability criteria into our colors standards, considering eco-compliance, fastness performance, color consistency and resource efficiency, and why we offer global technical support,” Chris Hipps, Global Head of Archroma Color Management, said.
Gerd Willschütz, COO and Co-Founder of ColorDigital, said: “Strategic color management can transform textile and fashion businesses and drive commercial success. We are delighted to collaborate with Archroma to help make color development and production more creative, efficient and accurate, and more environmentally responsible too.”
A new feature on the DMIx platform is DMIx eXcite, an inspirational material and color-trend hub that uses interactive moodboards to share new color and material scenarios ahead of each season. Designers and colorists will be able to directly use colors presented in the eXcite trend reports, including colors from the Color Atlas by Archroma®, across the DMIx color and 3D technology tools.
The Color Atlas by Archroma® is part of the Archroma Color Management+ design and development solution for more sustainable textiles and fashion through fast color selection and creation, consistent and accurate color reproduction, and reduced environmental impact.
About DMIx
ColorDigital GmbH is the company behind DMIx, a unique ecosystem offering seamless digital interaction between brands and suppliers in the fashion and lifestyle industry. The DMIx platform enables all stakeholders to transform from physical to virtual collection development with real-time digital exchange of designs, using technology that reproduces colors and textures as close to reality as possible. Offering digital twin technology, human avatars and real-time master data, DMIx enables a collaboration with major design software applications and PLM solutions. Not only does this reduce costs and time in the product development process, but it also minimizes environmental footprint by controlling lab dipping and bulk production, thus reducing the vast number of samples and prototypes traditionally used. The innovative DMIx Software-as-a-Service solution creates new digitized levels of interaction and collaboration between brands and suppliers, encouraging full product transparency and quality in a color-and appearance-controlled environment. The company, based in Cologne, Germany, works with over 300 customers in the textiles, paint, plastics, dyeing, printing and packaging markets is devoted to support sustainable development and workflows for a better industry: better for brands, suppliers and the planet. www.dmix.info
About Archroma
Archroma is a global, diversified provider of specialty chemicals serving the branded and performance textiles, packaging and paper, and construction markets.
Headquartered in Pratteln, Switzerland, Archroma operates with more than 4,500 employees located in 42 countries and with over 30 production sites.
Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to the principles of “The Archroma Way to a Sustainable World: Safe, Efficient, Enhanced. It’s our nature!”; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency.
