From finance to fashion, potentially transformative new AI tools, and the large language and image models they are built on, are challenging the definition of creativity and the fundamentals of work. They hold the promise of elevating productivity, unlocking personalization, and changing the way we think about creating products and content.
But the commercial allure of AI must be counterbalanced by an awareness of its deep, complex, cultural footprint. The benefits of efficiency must be observed alongside ethical questions; new frontiers of generative design will meet concerned creative professionals across a range of disciplines; and potentially unprecedented speed and scale will need to be backed by trust and reliability.
The next in a series of guidebooks exploring the foundations of the most current and vital fashion technologies, from SOURCING at MAGIC and The Interline, explores both sides of the AI coin. This new, comprehensive guide examines the challenges, opportunities, ideas, and objections that the wide availability of AI applications and solutions are raising across fashion brands and markets, in government, throughout the creative community, and everywhere in the supply chain.
With this guide, readers will gain a clearer picture of what AI means for them, and their organizations. This starts with becoming familiar with its history, understanding its potential applications and their implications, and considering how a step change in technology, and an associated shift in culture and society, might change the way fashion professionals think about their brand, their responsibilities in sourcing and beyond, and their futures.
Download the full guidebook from SOURCING at MAGIC for:
- A breakdown of AI’s history, and its journey from academia to the mainstream.
- An examination of where generative artificial intelligence fits into the wider AI hierarchy.
- An analysis of the software market for large models, and how to incorporate them effectively into fashion businesses.
- An assessment of where AI applications could have the biggest impact in fashion in the near and longer term – including in product design, sourcing, and manufacturing.
- A projection on the potential pitfalls of AI adoption, and a look at strategies fashion businesses can implement to mitigate these risks.
- A look-forward at how AI is transforming design, development, and sourcing, and how professionals in those disciplines can prepare to turn AI to their advantage.
For more from SOURCING at MAGIC and The Interline, the previous installments in the Fashion Technology Foundations series on Sustainability and 3D/DPC are available to download from SOURCING at MAGIC today, and don’t miss the newly-released AI Report 2024, sponsored by parent company MMGNET Group.
You can also catch The Interline at the next SOURCING at MAGIC show in Las Vegas from the 19th to the 21st of August where we will be on site speaking about the imperative role technology – including AI – plays in today’s fashion landscape.
