For this episode, The Interline Podcast, Emma welcomes two guests: Sophia Lara, Digital Product Creation (DPC) and Transformation Lead at Kalypso and Ben Hanson, our own Editor-in-Chief at The Interline to discuss the results of Kalypso’s 2024 Digital Adoption Research. This is the latest version of an annual analysis that Kalypso has been running since 2016 – making it a real and lasting yardstick for understanding how 3D and DPC is progressing in fashion.
Sophia explains the different approach that Kalypso has taken this year with regards to the survey: directly interviewing leaders in the DPC space – partnering with leading brand members of the 3D.RC to dig into how they are scaling their 3D and DPC efforts.
Listening to the discussion, you can expect a deep dive into Kalypso’s comprehensive research, discuss some of the key obstacles and possibilities around DPC in detail, and flesh out some actionable strategies that brands and retailers can use to overcome challenges and get the most out of their 3D and DPC ecosystems.
You can now find the full findings of Kalypso’s 2024 Digital Adoption Research on their website, where you can also explore Kalypso’s wider digital product creation services for consumer and retail businesses.
Listen to the full 35-minute show below (or by following The Interline Podcast through your podcast / audio app of choice) and read on for some additional details.
Key talking points from Emma, Sophia and Ben’s conversation:
- The findings from Kalypso’s report with regards to the top-level orchestration and direction of digital transformation programs, and how important leadership and executive sponsorship is to success.
- Why some technology initiatives are still stalling when it comes to automation and how these hurdles can be overcome.
- The challenges the fashion industry is facing around software interoperability and connectivity, and what the long-term solutions might be.
- What an ideal DPC team looks like, and how brands can strike the right balance between homegrown or hired talent and external resources going forward.
- Explaining the resistance when it comes to having full confidence in DPC – and especially in building trust in digital prototypes – and what brands can do to accelerate the change towards a digital-first approach.
- How avatars have evolved, what that word should mean for listeners today, and why this is all so important to both brands and customers for providing a meaningful digital experience.
- The outlook for DPC and wider digital transformation in the next 12 months.
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