PVH Europe and DMIx by ColorDigital – A Color Success Story Continues! 

By enhancing communication, increasing accuracy, and streamlining processes, the collaboration between PVH Europe and DMIx exemplifies the future of digital color management in the global textile industry. 

The journey began in 2019 when the teams of PVH Europe and DMIx by ColorDigital started onboarding the first suppliers, forging a highly successful partnership in digital color communication and quality control for lab-dips and bulk production. 

Efficiency and Time Savings 

Due to the nature of the DMIx platform, onboarding users is streamlined successfully with significant time savings. We receive extensive positive feedback from the supply chain itself. The clear communication of standards and automated quality control via DMIx MatchBox and Bulk Control modules led to a 50% reduction in lead times. 

Transparency and KPI Monitoring 

The unique setup of DMIx allows PVH to connect with every supplier directly, establishing a seamless communication channel between experts on both sides. This setup has enhanced transparency of major KPIs throughout the supply chain. 

Improved Quality and Reduced Claims 

With the full digital process and instant feedback loops via the DMIx platform, the overall quality of lab dips has increased significantly. Consequently, color-related claims on bulk production have nearly diminished. 

Cost Efficiency 

The system’s automated feedback to suppliers, full transparency at any given time, minimal dispatch of physical samples, and reduction in claims have contributed to significant efficiencies. 

The story continuous 

In June 2024, PVH Europe extended the contract for another two years, expanding its application to the international production of the Tommy Hilfiger brand. 

“We see strong results and a robust partnership between PVH Europe and DMIx by ColorDigital. We are excited about the new developments already in planning,” says Sibel Can – Color Director PVH Europe. “DMIx’s ease of adoption by the supply chain and its ability to provide comprehensive insights into running processes are core factors of our success.” 

Gerd Willschütz, COO of ColorDigital, expresses enthusiasm about the continued collaboration, “We are highly motivated by the extension of our relationship and ready to deliver new possibilities to the existing platform. With the upcoming challenges in global legislation and the need for more efficient tier chains, adopting digital ecosystems like DMIx makes absolute sense.” 

This partnership is set to revolutionize the textile and fashion industry, demonstrating the transformative impact of digital color technology in streamlining operations and enhancing product quality. 

For more information, visit DMIx.

Key Highlights: 

– Efficiency: Streamlined onboarding process with significant time savings. 

– Transparency: Direct communication and comprehensive KPI monitoring. 

– Quality Improvement: Enhanced quality control and reduced color-related claims. 

– Cost Efficiency: Strong ROI through automation and reduced physical sample dispatch. 

DMIx by ColorDigital is a leading digital supply chain platform for the textile, fashion, and lifestyle industries. It leverages spectral color measurements and standardized industry procedures to provide precise color matching, efficient data exchange, and real-time quality control, revolutionizing traditional workflows and enhancing product quality.