[Monday 23 June 2025] Fashion Innovation Agency (FIA) based at London College of Fashion, UAL, has unveiled a new 3D volumetric capture service, the first of its kind available to digital-first fashion designers and brands.
This next-generation creative technology uses an FIA designed process called digital reskinning, where virtual garments with realistic physics and textures are applied to captured human performances. The result is hyper-real fashion content that moves naturally and expressively, creating endless possibilities across digital campaigns and virtual runways.
By capturing full-body motion in high-resolution 3D and using AI mesh stabilisation, FIA’s newly launched offering produces digital doubles; ready to be restyled and reimagined. Through digital reskinning, a single captured performance can be transformed into an entire collection, enabling brands to tell rich stories while reducing the need for physical samples and the associated costs.
Matthew Drinkwater, Head of Fashion Innovation Agency said: “Until now, there has been no clear or consistent pipeline for designers to access this level of digital reskinning. What we’ve built changes that. We have been able to achieve the highest standard of 3D volumetric capture currently available; it’s remarkably lifelike and ready for real-world use. For the first time, designers and brands can harness this technology in a way that’s intuitive and scalable”
Designed for use across fashion, gaming, film, and immersive entertainment, this streamlined service supports everything from campaign ideation to consumer-facing virtual try-ons. It offers brands a future-facing, sustainable way to build content pipelines ready to meet the growing demand for high-quality digital fashion assets.
The service has been developed with the support of University of Portsmouth’s Centre for Creative and Immersive Extended Reality (CCIXR), 4D Views and UAL’s Creative Enterprise Network; a strategic initiative built around sharing of expertise, resources and networks across UAL colleges to help student and staff entrepreneurs to scale-up the impact of their ventures. In 2023, Dr Gavin Clark was appointed UAL’s inaugural Director of Enterprise & Commercialisation, further strengthening the university’s commitment to developing knowledge and IP-based innovation in the creative industries.
About Fashion Innovation Agency
The Fashion Innovation Agency uses emerging technologies to disrupt existing practices in the fashion and retail industries. Our remit is to demonstrate how these technologies can change the way that fashion brands and retailers make, show and sell their collections. With our extensive network within both fashion and technology, we are closing the gap between these industries and accelerating the pace of change. We create projects that continue to inspire and spark imagination by showing what is truly possible when two industries combine.
About London College of Fashion: Shaping Lives Through Fashion
London College of Fashion, UAL, leads the world in fashion business, media and design education. We’ve been nurturing creative talent for over a century, offering courses in all things fashion. With our philosophy of open and inclusive education, we encourage students to examine the past and question the present. To develop inventive, assertive ideas that challenge social and political agendas. And we give them the skills, opportunities – and above all, the freedom – to put those ideas into practice. From our new home at East Bank, the UK’s newest cultural quarter at the heart of Queen Elizabeth Olympic Park, we’re forging partnerships, opening up opportunities, and creating connections with east London’s schools, community and industry.
