Milan, June 26, 2025 – Boggi Milano, the Italian menswear brand present in the market with 235 stores in more than 61 countries, has chosen Kubix Link PLM, the comprehensive, highly configurable solution provided by Lectra – a leader in solutions for Industry 4.0 in the fashion, automotive and furniture industries – to optimize its production management and coordination processes while protecting its supply chain data. With the solution’s collection planning and monitoring tools, the brand has released its offerings efficiently and on time, reaching record numbers in less than a year by managing three collection plans and 1,200 finished products as well as 1,500 types of raw materials in use.
“We feel privileged to be supporting an internationally renowned Italian brand like Boggi Milano on its path towards technological innovation. At Lectra we understand the challenges of the fashion industry, which is constantly changing at a rapid pace.” But we are also confident about seizing the opportunities presented by the current context, knowing that a collaborative approach can be the cornerstone of every successful business,” explains Antonella Capelli, President EMEA at Lectra. “It’s therefore crucial to have the right technological tools to navigate the complexities of today’s markets: our mission is to be a partner that supports this transformation and optimizes this digital journey for the brands that place their trust in us”.
Boggi Milano’s challenge
Operating 235 stores in more than 61 countries, Boggi Milano has a strong global presence in Italy, France, Germany, the UK, the USA and many other countries across the world. This Italian brand has made quality its hallmark from the very beginning.
Not only that: along with its pursuit of excellence, the brand has always placed great importance on innovation, technology and sustainability.
To meet the demands of this challenging global business context and its plans for expansion, Boggi Milano chose to increase its investment in innovation to elevate its product offering while constantly monitoring and optimizing the efficiency of its supply chain operations.
Lectra’s support
Lectra, internationally recognized for its breadth of experience, was able to provide Boggi Milano with the best solution to meet its needs. In Kubix Link PLM the brand found a flexible, easily integrated and user-friendly technology to manage its product lifecycle from virtual moodboard to industrialization, and could define its production stages within one continuous, uniform workflow.
Kubix Link PLM is an easy-to-use solution that draws on best practices in the sector. As well as being easy to implement, it can manage different types of products within a single solution. By supporting teams with aggregation, archiving and sharing data, it significantly improves collaboration and the production process.
Finally, the cloud platform used for the Kubix Link processes provides the basis for linking communications and interactions within an organization. It puts all data and key information at the fingertips of internal and external users in real time, making cooperation more fluid and efficient. With the support of Lectra’s experts, customers can benefit from almost unlimited configurations of its functionalities to create a solution that reflects their own business model.
The result
To meet the brand’s needs as adequately as possible, the Lectra and Boggi Milano teams worked closely together, achieving results in record time. The initial phases of analysis began in September 2023 and by February 2024 the product databases of the brand’s core products were ready, at the same time as the first releases were made. In June 2024, the first season that was managed entirely via this PLM solution was launched, the Fall/Winter25 (F/W25) collection.
“The introduction of the PLM system, which was a team effort involving many departments within the company, including IT, Purchasing and Production, was undoubtedly the first step in a broader innovation plan,” states Luigi Barra, Chief Operations Officer at Boggi Milano.
The company did not have to wait long to see results. Boggi Milano has already managed three collection plans using Kubix Link and is now looking into the possibility of using the solution to manage the data of its subsidiaries located in different parts of the world. Another record achieved is the management of 2,500 SKUs, which equates to 1,200 finished products, and 1,500 raw materials in use to date.
“There’s a whole host of figures that we could highlight to demonstrate what an immense success the project has been. Besides data management, it’s the effect it has had on our people and our ability to work as a single team that has made the biggest difference”, says Fulvio Quagliarelli, Production Planning Manager at Boggi Milano.
Regarding next steps, Ezio Venditti, Production Manager at Boggi Milano says: “Our future plan is to consolidate integration with our suppliers across the globe. We will facilitate the implementation of 3D prototyping and use the Kubix Link platform to improve environmental sustainability.”
About Boggi Milano:
Boggi Milano is an Italian brand present in the market with 235 stores in more than 61 countries. Its 2024 turnover was 327 million and its target turnover for 2025 is 382 million. Today the brand is guided by innovation, technology, sustainability and quality through the use of raw materials with high technical performance. The design of Boggi Milano garments is born from the meeting of two essential elements: the quality of the fabrics – preferring organic fibers, recycled materials, certified and avant-garde fabrics – and stylistic research, applied to the vision of a new way of life of contemporary man.
About Lectra:
At the forefront of innovation since its founding in 1973, Lectra provides industrial intelligence technology solutions—combining software in SaaS mode, cutting equipment, data, and associated services—to players in the fashion, automotive and furniture industries. With boldness and commitment, Lectra accelerates the transformation and success of its customers in a world in perpetual motion thanks to the key technologies of Industry 4.0: AI, big data, cloud and the internet of things.
The Group is present in more than one hundred countries. It operates three production sites for its cutting equipment, located in France, China and the United States. Lectra’s 3,000 employees are driven by three core values: being open-minded thinkers, trusted partners and passionate innovators. They all share the same concern for social responsibility, which is one of the pillars of Lectra’s strategy to ensure its sustainable growth and that of its customers.
Lectra reported revenues of €527 million in 2024, including €77 million coming from its SaaS offerings. The company is listed on Euronext, and is included in the CAC All Shares, CAC Technology, EN Tech Leaders and ENT PEA-PME 150 indices.
For more information, visit lectra.com.
