(New York, NY, March 17, 2026) Discover e-Solutions (DeSL), a leading provider of digital transformation and Product Lifecycle Management (PLM) software for the fashion, apparel, footwear, and retail industries, today announced that Specialist Sports Group Ltd. has selected DeSL’s Product Lifecycle Management (PLM) and Purchase Order Management (POM) solutions to centralise product development, improve supplier collaboration, and strengthen operational control.
Based in Southampton, United Kingdom, Specialist Sports is a performance sports distribution and brand marketing agency with over 30 years of experience. The company sought to replace manual processes, including Excel spreadsheets, Illustrator-based BOM management, and extensive email chains, with a connected digital platform providing real-time visibility and control.
With DeSL’s PLM, Specialist Sports will manage product creation, Bills of Materials (BOMs), size charts, Requests for Development (RFD), Requests for Quotation (RFQ), and Quality Control within a single system. DeSL’s Purchase Order Management solution will integrate with Microsoft Business Central, enabling clearer tracking of development status and product approvals, and enable more accurate timing of purchase order placement to support on-time deliveries.
Previously, tech packs and sample reviews required significant manual copy and paste work across Excel and Illustrator, increasing complexity and the risk of errors. By digitising tech pack management, Specialist Sports will streamline development, improve accuracy, and enable faster sharing of product information with factories and partners such as adidas through a live portal, eliminating the need for multiple PDF exports and email chains.
“We recognised that our manual processes were limiting visibility and creating unnecessary complexity,” said Amandine Tentelier, Head of Product Development at Specialist Sports. “DeSL allows us to centralise information, improve development tracking, reduce errors in tech pack creation, and collaborate more effectively with our suppliers as we scale.”
The implementation also supports Specialist Sports’ ambition to expand into additional sport categories and increase development capacity. By automating manual processes and centralising workflows, the business gains the bandwidth to support new product initiatives beyond its Teamwear licensed operations.
DeSL looks forward to supporting Specialist Sports’ continued operational growth and category expansion. For more information, visit www.desl.net.
About Specialist Sports (www.specialistsports.com)
Specialist Sports is a leading performance sports distribution and brand marketing agency with over 30 years of experience. The company provides expertise across sales strategy, brand marketing, product creation, distribution, and logistics, ensuring seamless market entry and sustained growth for its brand partners. With extensive industry knowledge, a dedicated warehouse operation offering next-day UK fulfilment and global distribution capabilities, and an in-house creative marketing team, Specialist Sports delivers comprehensive, results-driven solutions. Their product creation expertise enables the development of innovative licensed products for brands worldwide.
About DeSL (www.desl.net)
DeSL is an AI-powered provider of product lifecycle management (PLM) and digital solutions for the fashion, apparel, footwear, and retail industries. DeSL delivers an integrated, end-to-end PLM platform supported by intelligent automation and data-driven tools that enhance speed, accuracy, and collaboration across the product lifecycle. Beyond PLM, DeSL supports broader digital transformation through a modular suite of solutions spanning planning, supplier management, quality control, product information management (PIM), and sustainability. Founded in 2002 and headquartered in Cardiff, Wales, DeSL has locations in New York, NY, Istanbul, Turkey, and partners in India.
