In the second instalment of our two-part series on foundational fashion technology, from SOURCING at MAGIC and The Interline, the sustainability-focused guide examines the long journey that fashion will need to travel in order to create a more responsible, sustainable status quo. To get there, brands, retailers, suppliers, manufacturers, and vendors must unite – with the support of technology – to achieve individual compliance and build collective, collaborative action towards the industry’s most important challenge.
Find the guide here and read about the significant gains that can be realised by all those along fashion’s value chain by investing in sustainability. Making sustainability a core part of business is not only saving the planet and its people, but has the direct effect of increasing brand image and reputation, appeals to the growing base of environmentally and socially conscious consumers, and drives long-term market competitiveness and profitability. The guide explains that in order to succeed in the sustainability age, brands must establish complete visibility, as partial transparency – the norm in the fashion industry – will not be sufficient to drive tangible sustainability action or brand longevity.
Below is a snippet of the type of detailed coverage you can expect to find in the full version of the guide that includes essential information for brands, retailers, vendors, manufacturers, and suppliers.
- Why fashion is moving away from self-governance toward external regulation, and what this means for your business.
- The way that climate change and social crises are impacting fashion sourcing and production, making sustainability a business imperative.
- Why collaboration across the fashion value chain is crucial for addressing environmental and social issues.
- Why building the right foundations for verifiable sustainability will translate into brand loyalty and trust.
- How technology could provide the data foundations for accountability, traceability, and transparency.
- Some of the new, and evolving, sustainability tools and innovations that will drive the industry forward.
The Fashion Technology Foundations: Sustainability guide provides valuable guidance for each group along the fashion value chain and how all can work together, (as well as individually) towards a more environmentally and socially responsible future of the industry. It is essential reading for all – brands and designers, fashion retailers, or manufacturers and material suppliers – to learn about the substantial and important benefits that stem from investing in technology that are frequently overlooked.
For more from SOURCING at MAGIC and The Interline, download the 2023 PLM Report and the 2022 DPC Report, or read our take on the August 2023 edition of the live SOURCING at MAGIC show, where we were on the ground contributing to the critical role technology plays in today’s fashion landscape. And look for the DPC Report 2023, publishing this week!
