Digital Product Creation (or DPC) is perhaps the fashion industry’s most widely-publicised and most mis-characterised technology segment. Thrown into the spotlight by the pandemic and by the compressed hype cycle of digital fashion, the tools, processes, and workflows required to create digital representations of physical products – and to take creative and commercial decisions based on those digital assets – have quickly ascended to the top of the industry’s investment agenda.
But at the same time, DPC is hand-waved away as being just a narrow segment of the overall fashion technology sector. Or it’s compartmentalised as simply a way of replacing physical samples with digital ones. In reality, as we explore in our new, industry-redefining DPC Report, there is almost no stage of the value chain that DPC does not reach. Indeed, a combination of different solutions that live underneath the DPC umbrella will likely prove downright essential to delivering many (maybe most) of the apparel and footwear industries’ strategic objectives in the years to come.
Our goal with our brand-new DPC Report is to set the record straight – to paint a more comprehensive picture of digital product creation that does justice to just how dramatic a shift it represents to the way the fashion industry operates, everywhere from material capture to marketing.
Like all content from The Interline, this detailed fashion DPC report is completely free to read, with no strings attached (although at 50mb in size, we encourage readers to download it on WiFi if they have mobile data caps).
Supported by our friends at SOURCING at MAGIC, and sprawling across more than 210 pages, it includes, in brief:
- A raft of exclusive editorial examining the past, present, and future of 3D and digital product creation for fashion – written by major brand representatives, digital fashion leaders, process champions at manufacturing giants, 3D apparel designers, researchers, commentators, and many more.
- Detailed profiles of 20 key technology and service providers that are shaping the landscape of digital product creation, from core 3D design and simulation, to virtual try-on and eCommerce-focused product visualisation.
- A first-stage benchmark of the progress the fashion industry has made towards the vision for creating the majority of styles natively in 3D, and our analysis of where digital product creation is headed in both the near and longer-term future.
Download or open your copy of the DPC Report using the buttons below, or read on below the image for a full breakdown of what’s included in this industry-first publication.
In detail, this milestone report contains:
- An introduction from our Editor-in-Chief
- A foreword from Kelly Helfman, President of Informa Markets Fashion (whose events include SOURCING at MAGIC, coming up in February 2023, where The Interline will again be curating the dedicated technology area)
- Exclusive editorial features on the following subjects:
- The immersive future of fashion, written by the Director of Digital Product Creation for a major multinational brand
- How digital tools open doors, written by a freelance 3D apparel designer
- The importance of producibility in 3D workflows, written by the CEO of Alvanon
- The untapped reservoir of DPC expertise that exists in the supply chain, written by the digital evangelist of world-leading manufacturing organisation MAS Holdings.
- Guidelines for establishing the right infrastructure to scale digital products creation, written by the head of 3D agency World of Mesh.
- A new framework for finding greater interoperability in digital assets, written by an experienced digital pipeline engineer
- A case study on bringing the world of digital and physical materials closer together, written by Cotton Incorporated
- A report from the frontlines of the real-time revolution, written by one of our leading contributors
- An examination of the potential impact of digital fashion on fashion’s obsession with over-production, written by the team behind DRESSX
- Our Editor’s perspective on what generative AI might mean for the future of DPC in fashion
- An honest appraisal of how far the terms “digital” and “sustainable” have become intertwined, written by digital fashion lab NOFORM.
- A breakdown of why cultural change will be as important as technology implementations to delivering the vision for DPC, written by Retail Solutions Group.
- A strong case for the need for fashion to move from narrow, isolated applications of 3D to a more cohesive DPC ecosystem, written by Mark Harrop.
- Profiles of the following technology and service providers, and detailed executive interviews with their senior leaders:
- Adobe Substance
- Bandicoot Imaging
- Browzwear
- Centric Software
- CLO Virtual Fashion
- Clothing Tech
- Embodee
- Emersya
- Frontier.cool
- Kalypso
- Metail
- Modern Mirror
- Optitex
- Printful
- SO REAL
- Stitch
- Style3D
- Swatchbook
- Vizoo
- WhichPLM Advisory
- Our initial baseline analysis of the DPC technology landscape, with early conclusions on market size, scope, userbase distribution, adoption trends, and more.
Whether you’re looking to make an initial investment in digital product creation, or to scale an existing strategic project enterprise-wide (extending the value of 3D assets throughout the value chain) the contents of our first report on Digital Product Creation in fashion will resonate with you. And if your perception is that 3D / DPC is limited to virtual sampling, get ready to have that perspective broadened.
