Due to increasing global economic uncertainty, the luxury sector is predicted to experience sluggish growth in key markets this year. This climate is also causing consumer behavior shifts among entry-level luxury shoppers, whose spending patterns have been badly affected. In order to thrive, luxury brands must think outside the box and adjust their merchandising strategies to foster long-term revenue growth, using data-driven insights and market intelligence. To stay ahead of the curve, brands need to get real-time data insights.
Retviews, Lectra’s automated competitive benchmarking platform, can help fashion luxury leaders to achieve just that, by enabling them to optimize assortments, refine pricing strategies and stay ahead of market shifts with real-time data. Using AI-powered retail data analytics to study the competitive strategies of luxury market leaders, dive into key insights from the luxury sector and see how your brand can use AI market intelligence to optimize positioning.
Integrating Retviews has proved essential for compiling all the information on what the competition is doing and allows us to fine-tune our collections, so they are always in step with customers’ demand
Alessandro Ponti, Global IT Director, BALLY.
Download the eguide to discover how you can leverage the power of Retviews’AI to optimize merchandising. You will learn about Retviews’ many features such as accessing market leaders collections, identifying growth opportunities within your own pricing strategy, and also for example how to utilize product match feature to identify real-time price discrepancies and prevent brand erosion across digital marketplaces!
